In this clip from The Call @ Hedgeye, Consumables analysts Howard Penney and Daniel Biolsi highlight the immense growth potential of Black Rifle Coffee Co. (BRCC) with Hedgeye CEO Keith McCullough.
“The story is just beginning,” notes Penney. “If they start opening up their ‘outposts’ as they call them, that’s just going to expand the brand awareness, wholesales sales, and coffee sales. Which is exactly what Starbucks did. They did it inversely, but the same compounding effect is going to happen to Black Rifle over time.”
“If you are interacting with people who’ve served [in the military] I think it makes a bit more of a difference than a barista who doesn’t wish you were there,” adds Biolsi.
“When I poo-poo the cool story stocks ideas, note that I’ve literally only added one since December and this is it. And it’s worked. Not marginally either, it’s up since December with the market down a lot,” states McCullough.
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