Spoiling an Olympic Tradition!

08/29/08 07:11AM EDT

Kellogg Co. managed to spoil a tradition for General Mills -- the unveiling of Olympians to grace the Wheaties box. By the time Big G made its big announcement today, Kellogg had already one-upped the news by revealing that it signed the biggest of them all, Michael Phelps - AdAge.com

Don't Mess With My Wheaties!

© 2024 Hedgeye Risk Management, LLC. The information contained herein is the property of Hedgeye, which reserves all rights thereto. Redistribution of any part of this information is prohibited without the express written consent of Hedgeye. Hedgeye is not responsible for any errors in or omissions to this information, or for any consequences that may result from the use of this information.