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    A Decade of Revolution Declare Your Research Independence

Kellogg Co. managed to spoil a tradition for General Mills -- the unveiling of Olympians to grace the Wheaties box. By the time Big G made its big announcement today, Kellogg had already one-upped the news by revealing that it signed the biggest of them all, Michael Phelps - AdAge.com
Don't Mess With My Wheaties!