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McDonald’s has been dominating the QSR space of late and is looking at expanding its reach with a new product.

McDonald’s is testing a larger premium version of its Chicken Snack Wrap.  The wrap is burrito-sized and costs about $3.99, according to media reports this morning.  Containing chicken, cucumber, cheese, tomato, lettuce, and coming in three varieties, this product is clearly aimed at the chipotle customer.   The current, much less substantial, Snack Wrap product costs $1.49.

CMG: IN MCD’S CROSSHAIRS? - MCD vs CMG

Howard Penney

Managing Director