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Below is a brief excerpt from a complimentary research note written by our Consumables analysts Howard Penney and Daniel Biolsi. We are pleased to announce our new Sector Pro Product Consumables Pro. Click HERE to learn more. |
DTC shipments increased 23% in December, accelerating from +8% in November, as seen in the table below.
DTC shipments of $334M in the month are a fraction of the more than $2B in off-premise sales.
Off-premise sales increased 6.7% in December, decelerating from +11% in the previous four-week period. The five-week period ended January 2 grew slightly faster, up 9% in off-premise.
Off-premise sales have decelerated for most of the year since the peak growth rate in May. Price tiers above $11 a bottle grew double digits.
Wine at the higher price points continued to outpace lower-priced wine.
Constellation Brands recently completed the sale of its <$11 a bottle brand portfolio to focus on the higher-priced brands that have seen better growth rates.
