THE M3: PRICE WARS, MACAU HANDOUTS UP, +20% GOLDEN WEEK TOURISM.

09/13/10 08:18AM EDT

The Macau Metro Monitor, September 13th 2010

HERE COMES ANOTHER ONE Intelligence Macau

According to IM, another price war is brewing in Macau.  With MGM Macau on the IPO path and Melco-Crown wanting to prove the brass of its management reshuffle, both companies need to get their revenues up, and the easiest way to do that is to spend heavily on marketing and rebates.  IM believes that MGM will see another MoM increase in September in revenues as they add more junket play through aggressive revenue-share deals and front money handouts, while growing Mass play through free buffets and lucky draws. Crown also seems to be driving play levels through enhanced credit offerings to its junkets as well as aggressive revenue share deals. The question is how will WYNN and LVS react.

TOTAL GOVERNMENT CASH HANDOUT THIS YEAR UP TO MOP$3.3bn Macau Daily News

Total government cash handouts to local Macau residents are up $3.3BN or up to MOP$6,000 per person.

VISITORS EXPECTED TO INCREASE BY 20% IN GOLDEN WEEK Macau Daily News

According to the director of the Chinese tourism research institute, visitation to Macau expected to increase 20% during Golden Week

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