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Below is a brief excerpt from a complimentary research note written by our Consumables analysts Howard Penney and Daniel Biolsi. We are pleased to announce our new Sector Pro Product Consumables Pro. Click HERE to learn more. |
Lower foot traffic into supermarkets (KR)
YOY foot traffic into grocery stores has widened into the largest gap of the year around the Thanksgiving holiday.
The combination of increased restrictions, online grocery growth, and the increased seasonal frequency of visits during the holidays are all behind the divergence.
As seen in the chart below, traffic to grocery stores relative to the year's start was 37.5% greater on November 30, 2019. On November 30, 2020, traffic was down 26% to the start of the year.
On November 18, 2019, traffic was 20% greater, while on November 18, 2020, traffic was 27% lower.
