WRC/DKS: Sales Nugget From DKS 2Q Call

08/21/08 11:15AM EDT
Interesting comment just made by DKS CEO about no pick up in business from the Olympics, and no change in sales rate for Speedo.
Q: "A strange question, but with the Olympics going on, are you selling, first of all, more Speedo swimsuits, but are you in general seeing an impact, or do you normally see an impact from the Olympics?"

A: ED STACK (CEO): First of all, we have seen no significant change in the sale of our Speedo's. [Second] I think there may be some indirect component on a go forward basis and I think these games have done really exciting for people to watch and has gotten people maybe more interested in sports at least for this period of time, but we don't think that it has had an impact on our business.
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