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R3: WMT, AMZN, Brooks, PSS, Choo IPO


September 2, 2010


Brooks stepping up web presence and Aldo goes exclusive with AmaZappos, at the same time Mastercard reports smallest monthly growth in ecommerce this year, and PSS echoing WMT’s concern that consumers are incrementally moving from credit toward cash.





- In a sign that the lower end American consumer continues to have credit revoked in large numbers, Collective Brands highlighted that it’s seeing a ‘slight increase’ in the proportion of cash sales versus credit among its sample of more economically challenged customers.


- With a more positive start to BTS than many of their retail counterparts, Genesco noted that comps were up +8% in August compared to up +3% in Q2. More notable was the driver as the company admitted to taking a more promotional cadence in order to drive traffic, which continues to be more robust in outlet stores than malls.    


- After early success at their Union Square location, Trader Joe’s is now coming to New York’s West Side with its new location slated at 72nd & Broadway. What most people don’t realize is just how large the chain is – with 345 locations and $8Bn in annual sales, it has a broader reach than Whole Foods at 280 locations and on a similar ~$8Bn sales base. Expected to open in late September, this is a classic example of a private retailer opportunistically opening stores because it can, not because it should.





Jimmy Choo Owner Moots IPO - Investment banks Goldman Sachs and Morgan Stanley are the front runners to advise the owner of luxury footwear brand Jimmy Choo on its strategic review, which includes a possible initial public offering and a sale expected to fetch up to £500m. <drapersonline.com>

Hedgeye Retail’s Take: Following a collaboration with H&M this time last year, the designer’s looking to leverage momentum with the masses.  Not sure if this is really really good, or really really bad. But it’s definitely binary.


MasterCard Sees August as the Smallest Month of E-Commerce Growth in 2010 - E-commerce spending increased 7.2% year over year in August, slipping back into single-digit growth, MasterCard Advisors reported today in its monthly SpendingPulse report. The August growth in e-commerce is the smallest year-over-year increase in 2010, MasterCard says. <internetretailer.com>

Hedgeye Retail’s Take: Still a key growth channel for retailers, the sequential deceleration is notable indeed – particularly with an average growth rate of 20%+ over the last 4-years. This can be partially explained away by a step-up in tax-free holidays in the month of August. But that can’t account for such a big decline.


Sears, Kmart to Debut Home Line - Casa Cristina, a new soft home collection inspired by Hispanic journalist and talk show host Cristina Saralegui, will hit Sears and Kmart stores this fall. Meanwhile, Kmart recently rolled out Stylesip, a teen girl fashion social hub, featuring the retailer's exclusive licensed lines and more. The Casa Cristina range includes comforter sets, quilted coverlets and euro shams, microfiber sheets, decorative pillows, shower curtains, embellished towel sets, cotton bath rugs and coordinating accessories. Five patterns will be offered based on Saralegui's individual style.  <licensemag.com>

Hedgeye Retail’s Take:  More attempts to mimic the “exclusive” merchandising strategies of competitors including Kohl’s and Target.  Also note that Liz Claiborne New York debuted its Home collection on QVC this past Monday. We’re pretty sure Casa Cristina is not the answer to stemming SHLD’s market share losses.


Wal-Mart replaces Sherwin-Williams Dutch Boy With Akzo Nobel's Glidden Brand - Akzo Nobel NV will become the sole paint supplier to Wal-Mart Stores Inc. in the U.S., with its Glidden brand replacing Sherwin-Williams Co.’s Dutch Boy on the shelves of the world’s biggest retailer. The “exclusive strategic alliance” means Glidden will be introduced to the 3,500 Wal-Mart stores across the U.S. early next year. <bloomberg.com>

Hedgeye Retail’s Take: Tough loss for Sherwin-Williams at the world’s largest retailer propels Akzo into the #2 position in the U.S. after having secured Home Depot as a customer in December.


AMZN Sees Large Expansion in China - The world’s biggest online retailer—Amazon.com Inc.—has big expansion plans in mind for China, now the globe’s second largest consumer economy. Some estimate that Amazon already generates $750 mm in annual web sales in China, a figure that could increase 33.3% to $1 billion as soon as next year. Based on $1 billion in annual sales, Internet Retailer calculates that China would have accounted for 8.6% of Amazon’s total international sales of $11.68 billion in 2009. A key indicator of Amazon’s emerging business model in China is the online retailer’s established base of customers—about 5 mm—and its growing appetite for leasing more fulfillment space near some of the country’s largest cities: Beijing, Suzhou, Guangzhou and Chengdu. In China, Amazon already has 530,000 square feet of space, including a 180,000-square-foot distribution center in Beijing. Amazon’s China strategy is straightforward: locate distribution centers and its supply chain near the major metropolitan areas and offer Chinese shoppers plenty of free or reduced rate shipping. <internetretailer.com>

Hedgeye Retail’s Take: Working off a much larger base than most in retail with ~9% of total sales coming from China, there’s still plenty of runway barring any changes to China’s regulatory posture towards online-based businesses.


Brooks Steps Up Web Presence - Next week, the Bothell, Wash.-based running company, a division of Omaha, Neb.-based Berkshire Hathaway, will roll out a completely refreshed website and e-commerce site designed to support its “Run Happy” mission statement. The goal, according to the company, is to not only upgrade its current merchandising capabilities but overhaul its search feature to make finding product easier, dramatically increase the rich media content, includng videos and reviews, and more fully integrate the brand’s own site with its social media ventures. <wwd.com/footwear-news>

Hedgeye Retail’s Take: The company already has one of the easier to use and functional sites, particularly for a private brand, so tying in the social media component and dressing it up a bit should be well received by online shoppers. Unfortunately too many companies approach it in reverse with fashion often trumping form.


Aldo Partner With Zappos - The Montreal-based fashion footwear company announced yesterday it had selected Henderson, Nev.-based Zappos.com to be the exclusive online carrier of the brand. Aldo footwear and handbags are currently available at Zappos.com. <wwd.com/footwear-news>

Hedgeye Retail’s Take: This is really noteworthy. Such an established brand picking Zappos as the exclusive on-line destination is certainly a win for Amazon/Zappos.


Umbro Extends Sponsorship of English Football Association - Umbro, owned by Nike Inc., has extended its sponsorship deal with the English Football Association until 2018. <sportsonesource.com>

Hedgeye Retail’s Take:  No surprise here. This is a low dollar number in the grand scheme of endorsements. Though interesting that it comes about a day after Adidas locked up MLS. 


Uniqlo Comps Decline From A Hot and Steamy Summer - Fast Retailing Co. Ltd. said Thursday Uniqlo’s same-store sales shed 9.3% for the month of August. The retailer blamed Japan’s sweltering temperatures for the decline. Uniqlo’s same-store sales refer exclusively to the business in Japan. Uniqlo's stores had fall items in the store but it was so hot that not many people want to buy. The fast-fashion giant’s comps have been very choppy this year, dropping by as much as 16.4% in March. Last month they grew 0.4%. <wwd.com/business-news>

Hedgeye Retail’s Take:  After a strong run, driven primarily by strong product intros including Heatech and J+, it appears that UNIQLO is giving its customer less of a reason to shop.  It needs something new. Fast.


Equal Employment Files Discrimination Case Against A&F - The U.S. Equal Employment Opportunity Commission said Wednesday it filed a workplace discrimination lawsuit against Abercrombie & Fitch Co. in federal court in California alleging the retailer refused to hire a Muslim job applicant because she was wearing a hijab, a religious head scarf. This is the second lawsuit filed by the EEOC against Abercrombie for “failing to accommodate a Muslim teenager’s need to wear a head scarf.” The first was filed in U.S. District Court for the Northern District of Oklahoma in September 2009.  <wwd.com/business-news>

Hedgeye Retail’s Take:  More of the same. Anyone that knows the story and walks the stores probably ‘knows’ that A&F is anything but an equal opportunity employer. 




The Macau Metro Monitor, September 2nd 2010



According to LUSA, the market shares for August are as follows: SJM 29%, Sands China 20%, MPEL 16%, WYNN 14%, Galaxy 13%, and MGM 8%.



The Industry and Commerce Association of Macau has asked for a relaxing on imported labour restrictions for the Zhuhai-Macau Cross Border Industrial Zone.  The association said it "welcomes and supports" CEO Chui's plan to review and upgrade operations in the industrial zone.


The refreshed chart, below, of the S&P 500 shows why it was important to focus on risk last week.


Last Tuesday, the 24th of August, Keith covered five of the fourteen shorts that were in the Hedgeye Virtual Portfolio for three main reasons: Math, Risk/Reward, and Volatility.  All three indicators were telling him that it was time for us, and our clients to book some gains.  Knowing when to get out of a short position is as important as knowing when to put it on in the first place. 


Last Thursday I posted a note titled “BEING BEARISH AT THE RIGHT TIME.”  I highlighted the fact that “we could be setting up for manic media to make the last Friday in August to a ‘the-economy-is-not-as-bad-as-consensus-thinks’ day.” With ISM print yesterday and contained M&A activity, the squeeze higher continues.  Even with yesterday’s news, we still see substantial downside risk to the US economy.


Of the five short positions in the Hedgeye Virtual Portfolio covered last Tuesday, three of them – XLY, XLI, and SPY – squeezed higher yesterday. 


Our immediate-term overbought line is at 1089 with intermediate-term resistance at 1114.  Immediate term support lies down at 1059.


The quote from the 8/25 Early Look bears repeating.  “The best investors in the world do not target returns; they focus on risk.” – Seth Klarman.


Howard Penney

Managing Director



Early Look

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Relied upon by big institutional and individual investors across the world, this granular morning newsletter distills the latest and most vital market developments and insures that you are always in the know.


TODAY’S S&P 500 SET-UP - September 2, 2010

As we look at today’s set up for the S&P 500, the range is 30 points or 2% (1,059) downside and 0.08% (1,089) upside. 

Equity futures are trading above fair value as markets await key US data on jobs and home sales. Over in Europe Basic Resources, Autos, Insurance and Tech sector’s offset weak Food and Telco stocks. Today's macro highlights include: Initial Jobless Claims, July Factory Orders and July Pending Home Sales.

  • Allergan (AGN) said it expects an impairment charge of $340m-$350m related to its Sanctura franchise
  • China Green (CGA) forecast FY2011 EPS $1.35-$1.37, vs. est. $1.43
  • Cigna (CI) CFO Annmarie T. Hagan will leave her post effective immediately, with Thomas A. McCarthy to be acting replacement
  • Collective Brands (PSS) reported 2Q EPS 32c vs. est. 45c
  • Greif (GEF) raised year adj. Class A EPS to $4.15-$4.35 from $4.05-$4.30, vs. est. $3.99
  • Martek Biosciences (MATK) forecast 4Q rev. of $108m-$113m, vs. est. $113.8m
  • SAIC (SAI) boosted FY2011 diluted EPS cont. ops growth forecast to 14%-18% Y/y from 8%-14%
  • Walgreen (WAG) agrees to buy 18 Graymark Healthcare (GRMH) pharmacies; GRMH sees realizing enterprise sale value $35m
  • Zumiez (ZUMZ) revised 2Q results to 4c loss-shr after settling lawsuit


  • PERFORMANCE ONE DAY: Dow +2.54%, S&P +2.96%, Nasdaq 2.978%, Russell 2000 +3.81%
  • PERFORMANCE YEAR-TO-DATE: Dow (1.5%), S&P (3.1%), Nasdaq (4.1%), Russell (0.1%)
  • ADVANCE/DECLINE LINE: 2233 (+1906)
  • VOLUME: NYSE - 1191.85 (-15%) - Big up day not confirmed by strong volume
  • SECTOR PERFORMANCE: All sectors up over 2% except the XLP ip 1.8%
  • MARKET LEADING/LAGGING STOCKS YESTERDAY: Office Depot +9.28%, Rowan Co +8.98% and Tenant HC +8.67%/Brown-Forman -4.52%, Newmont Mining -1.63% and Boston Scientific -1.16%
  • VIX: 23.89 -8.29% - down 12.5% in two days - YTD PERFORMANCE - 10.2%            
  • SPX PUT/CALL RATIO: 1.82 from 3.04


  • TED SPREAD: 16.76 - +0.179 (1.082%)
  •  3-MONTH T-BILL YIELD: .13% -.01%
  • YIELD CURVE: 2.08 from 2.00


  • CRB: 268.51 +1.64%
  • Oil: 73.91 +2.77% - bucking a down trend this week
  • COPPER: 347.75 +3.19% - Dr C ragging ahead
  • GOLD: 1,246 -0.17%


  • EURO: 1.2796 +0.84% - looking at a 3 day rally
  • DOLLAR: 82.522 -0.82%



  • The region’s markets tracked Wall Street to end higher with an added boost coming from a strong rise in Chinese August car sales. Miners gained in Australia on higher copper prices.
  • China up 1.25%



  • Major indices are trading flat to lower as caution prevails ahead of the ECBank interest rate decision.
  • UK August Construction PMI 52.1 vs. consensus 53.2 and prior 54.1
  • UK Aug Nationwide House Price Index (0.9%) m/m vs. consensus (0.2%) and prior (0.5%)
  • UK Aug Nationwide House Price Index +3.9% y/y vs. consensus +4.9% and prior +6.6%
  • France Q2 ILO unemployment rate 9.7% and prior 9.9%
  • Euro zone July PPI +4.0% y/y vs. consensus +4.0% and prior +3.0%
  • Euro zone July PPI +0.2% m/m vs. consensus +0.3% and prior revised +0.3% 

Losers Assemble

“Losers assemble in small groups and complain about the coaches and other players. Winners assemble as a team and find ways to win. "

-Bob Stoops


Bob Stoops, or Big Game Bob, as he is known in the collegiate football arena is the head coach of the Oklahoma Sooners. As head coach of Oklahoma, he’s coached one of college football’s storied programs through one of the most successful decades ever, going 179-29 from ’99 – ’09 and winning a national championship in 2000. That same year, he was awarded the Paul "Bear" Bryant Award for Head Coach of the Year, in addition to the 2000 and 2003 Walter Camp Coach of the Year awards.


Unfortunately, for him, he’s earned the moniker for what he has not accomplished on the field, rather than his prowess on the gridiron. After having won the title in 2000, he took three more Oklahoma teams to the BCS National Championship game (2003, 2004 and 2009) – losing each time and “earning” his sarcastic nickname.


As any good football coach will tell you, however, you must have a Short Memory to excel in the sport. Whether it’s a quarterback who throws an interception or a cornerback that gets beat deep, you’ve got to be able to shake it off and refocus on the task at hand. I myself gave up a few sacks earlier in my collegiate career on the blind side, but I never once dwelled on any negative play, always focused on my next assignment. I was, however, careful not to have Too Short a Memory, as I was determined never to get beat by the same move twice.


When it comes to fiscal and monetary policy in Japan and the U.S., there have been plenty of mistakes made throughout the past few decades (i.e. near zero interest rates fueling asset bubbles; Piling Debt Upon Debt; Fiat Foolery in Financial Markets, etc.). Those mistakes have led to balance sheet recessions, depressed economic growth, and increased volatility in financial markets.


Unfortunately for the citizenry of Japan and the U.S., the Fiat Fools in charge have memories that are either too long (U.S.) or too short (Japan). Take Japan for example – after two decades of below trend GDP growth which largely stemmed from Piling Debt Upon Debt, the Professional Bureaucrats there are fighting with one another to see who can offer the biggest stimulus and government intervention package. Two decades of lessons not learned…


In response to Prime Minister Naoto Kan’s recently-unveiled 920 billion yen stimulus program, Ichiro Ozawa kicked off his campaign to become Japan’s new prime minister (sixth since 2006) by pledging to “stop the rise in the yen by all means”, which includes intervention in the currency market. In addition, he also one-upped Kan by promising a 2 TRILLION yen stimulus program to attract voter support from those that think the government isn’t doing enough to spur the economy. Unfortunately, for him, the citizenry of Japan supports the more fiscally responsible Kan by a factor of 4:1 – a clear vote against even bigger government.


Having a long enough memory reminds us that despite over 100 TRILLION yen in stimulus spending from 1, Japan was still mired in below trend GDP during the decade (an average of 1.5% Y/Y vs. an average of 4.6% Y/Y during the 1980’s). The Bank of Japan’s quantitative easing program (March 2001 through March 2006) which took excess reserves on Bank Balance Sheets from $53B to $386B (+628%) and accelerated purchases of long term government bonds failed to spur the kind of credit expansion that one would expect with a already flat yield curve that compressed a further 63bps from the start of QE until the trough on 6/12/03. What happened, however, was investment as a % of GDP fell ~200bps from 1Q01 to 1Q04 and the bond bubble burst in mid-2003, which sent the 10-year JGB yield up 119bps in less than three months.


Fast forward to today, we see that in typical loser fashion, both Kan and Ozawa have assembled in their respective subgroups to complain – Kan whining about Ozawa’s connection to a funding scandal; Ozawa whining about Kan’s inability to do what is “necessary” to support the Japanese economy. Needless to say, we believe Japan is too short on memory and political wherewithal to “find a way to win”, and, as a result, we are short both its currency and equity market in our Hedgeye Virtual Portfolio.


Shifting gears to our side of the Pacific, we see a similar setup in Washington, where the mid-term elections have set the stage for an almost unbearable amount of finger pointing and whining amongst Democrats and Republicans alike. Much of it has to do with the expansionary monetary and fiscal policy coming from the Fed and the White House, where Helicopter Ben and his Über Long Memory has the Fed running plays not seen since the Great Depression.


The amount of finger-pointing in the last two weeks alone would derail any solid team’s championship hopes. Below are a few of the more notable ones:

  • Obama (8/17): “We have a choice between the policies that got us into this mess and the policies that are getting us out of this mess.”
  • House Republican Leader John Boehner (8/24): "President Obama should ask for and accept the resignations of the remaining members of his economic team, starting with Secretary Geithner and Larry Summers, the head of the National Economic Council… Now, this is no substitute for a referendum on the president's job-killing agenda. That question will be put before the American people in due time. But we do not have the luxury of waiting months for the president to pick scapegoats for his failing 'stimulus' policies."
  • Obama (8/30): “Unfortunately the [jobs] bill has been languishing in the Senate for months – held up by a partisan minority that won’t even allow it to go to a vote. That makes no sense… and there’s no reason to block it other than pure partisan politics.”
  • Rep. Paul Ryan, R-Wis., ranking Republican on the House Budget Committee (8/30): “The Democrats' stimulus policies are failing miserably and the spending will buy the United States a lost decade similar to Japan's.” 

It’s obvious the leaders in Modern Day Rome are more focused on each other’s perceived failures to effectively implement a winning strategy. And, as to be expected, the scoreboard is running in the wrong direction for Team U.S.A. 2Q GDP was revised down 80bps to a modest 1.6%; unemployment is at 9.5% and looks to trend higher after yesterday’s ADP employment report miss and the trailing four week average of initial jobless claims rose to a YTD high of 504k; ABC Consumer Confidence fell wk/wk to (-45); and the Rasmussen Presidential Approval Index averaged (-16) for the entire month of August – one point off the all-time low on a monthly basis.


Despite what Jeremy Siegel and Barton Biggs tell you this morning, evidence of slowing growth is all around us. Considering, can we count on the Fiat Fools in Washington to come together as a team and lead us to a fourth quarter comeback for the ages?


I wouldn’t bet on it. Keep managing risk.


In the meantime, our CEO Keith McCullough and Managing Director Daryl Jones will be joined by former White House Deputy Chief of Staff Karl Rove to discuss the midterms elections on Tuesday, September 7th at 2:30pm. If you are a institutional subscriber or a prospective institutional subscriber and would like to join email us at


Darius Dale



Losers Assemble - ddchart


I know I am not alone on my bearish stance on RRGB.  Nearly 30% of sell-side analysts rate the stock as a sell, which is the highest percentage of sell ratings among all of the casual dining names.  Short interest also remains high relative to its peers at 12%.  That being said, I would not view the nearly 20% pullback in RRGB’s stock price since reporting sequentially better 1Q10 same-store sales trends on May 20 or the company’s relatively low NTM EV/EBITDA multiple of 5.5x versus the casual dining group average of 6.1x as a reason to become incrementally more positive on the name.




Same-store sales trends continue to be choppy and unpredictable.  After showing a sharp improvement in comp trends during the first quarter, same-store sales during the second quarter slowed 115 bps on a two-year average.  The company attributed its improvement during the first quarter to the success of its spring LTO, which was supported with four weeks of TV advertising.  It is important to remember that RRGB spent about $6.7 million on its TV campaign during 1Q10 and expects to spend about $15.6 million for the full-year versus $2.5 million during 2009.  The increased advertising has driven improved comp results in the weeks the company is on air with its promotion but has not led to sustained improvements in the weeks following the campaign. 


During the second quarter, same-store sales growth improved to +1.6% during the last four weeks of the quarter when supported by three weeks of TV advertising relative to the 2.6% decline during the first eight weeks of the quarter with no TV support.  This implies a 225 bp improvement in two-year average trends from the first eight weeks of the quarter to the last four weeks, but for the entire second quarter, two-year average trends still decelerated 115 bps.  During the first four weeks of 3Q10, same-store sales increased 1.4%, which management seemed bulled up about as it shows a marked improvement from the -1.2% number in 2Q10.  However, given that the company is lapping a 15.3% decline from the first four weeks of 3Q09, the +1.4% actually implies continued deceleration in two-year average trends to -7% from -6.4% during 2Q10.  And, the first four weeks of 3Q10 included one week of TV support for RRGB’s summer LTO.


Advertising is Addictive…I have been highlighting this problem for some time as RRGB continually changes its strategy around whether or not to spend behind advertising.  Although the company often experiences a lift in comp results as a result of its incremental spending, the company cannot increase its level of spending forever.  And, the returns do not always justify the spending.  In 2008, RRGB spent about $18 million on TV advertising, up from $11.5 million in 2007.  After a difficult 2008, the company decided to not invest so heavily behind TV support and only spent about $2.5 million in 2009.  Now, in 2010, they are upping the spending drastically to $15.6 million. 


When the company first introduced its 2010 media plans, it said “Based on the results of the spring LTO promotion, television advertising may be used to support the remainder of Red Robin’s LTO promotions in 2010, but no decision on subsequent campaigns has been made.”  The spring LTO did drive sequentially better trends during the first quarter, but the company has lowered its comp guidance two times since initially providing its FY10 guidance.  Current same-store sales guidance is -0.5% to +0.5%, down significantly from the company’s initial +2.4% to +3.4% range.  In addition to the need to lower full-year same-store sales guidance, management said that macroeconomic conditions during the second quarter diminished the impact of the company’s Q2 TV media support.  And yet, the company is going ahead with its planned spending to support the final fall LTO in the back half of the year.  Management will not walk away from this spending because it needs the LTO and TV support in order to even come close to achieving its new comp target.


What happened in 2Q10 relative 1Q10? 


Management stated that macroeconomic challenges worsened during the second quarter and negatively impacted consumer spending consumer confidence.  Specifically, management stated, “We believe these challenges diminished the impact of our Q2 TV media support, compared to the impact of the TV in Q1, specifically the widely-publicized downturn in consumer confidence in June and July, as well as the underemployment and unemployment levels, have continued to create headwinds to strengthening guest count and sales trends.”  This is a valid point, but this will continue to be a headwind over the next couple of quarters. 


The company’s spring LTO, which ran during the first quarter, featured a $5.99 price point whereas the 2Q10/early 3Q10 summer LTO promoted a $6.99 price point.  Although this higher price point is more beneficial to average check and margin, it does not drive the same level of traffic.  The company reported that the summer promotion represented about 7% of total mix versus 10% mix for the $5.99 LTO in 1Q10.  The company is sticking with the $6.99 price point for its fall LTO, which will begin in September and will be supported by two weeks of TV advertising during 3Q10 and two weeks in 4Q10.


Highlighting the significant volatility in results in the post-media period early in the second quarter, management commented that it saw large spikes both up and down during the second quarter, as much as 15% swings either way from week to week.  Such volatility hurt margins in 2Q10 as the company was unable to adjust it labor levels accordingly as such swings were unpredictable.  This will likely continue to be a problem in the back half of the year as the company goes on and off air with its support around the fall LTO.


Given the slow start to the third quarter on a two-year average basis, which included one week of TV advertising, and the growing pressure on consumers, I am modeling +1.5% same-store sales growth during 3Q10, which implies a slight deceleration in two-year average trends from the second quarter.  On a full-year basis, I am modeling a 0.9% decline in comps, which falls short of management’s -0.5% to +0.5% guidance.  For reference, a 50 bp decrease in same-store sales growth equates to a $0.11 decrease in EPS.   My full-year EPS estimate is currently $0.75, below the street’s $0.85 estimate. 


Restaurant-level margin will come under increased pressure during the second half of the year as a result of continued pressure from lower check averages as a result of the summer and fall LTOs and due to higher ground beef and dairy prices.  Year-over-year restaurant-level margin compares get easier, however, in the back half of the year and although I would expect another quarter of declines during the third quarter, YOY restaurant-level margin will likely turn positive during 4Q10 for the first time in eight quarters. 


Increased visibility…


Although RRGB could potentially move out of Hedgeye’s Deep Hole during 3Q10 (after being there for seven consecutive quarters), I don’t think this name will really work until it pursues a strategy that drives more predictable top-line trends.  I am expecting the casual dining names in general to have a tough back half of the year from a demand perspective, but RRGB’s volatility in results exacerbates investor anxiety.  The company announced that Stephen E. Carley will be RRGB’s new CEO, effective September 13.  In the near-term, this transition could amplify the company’s lack of consistency.  New direction, with time, however, could lead to increased visibility and consistency, but we will have to wait to see.




Howard Penney

Managing Director

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