R3: Big Move in China Retail



August 31, 2010


With Li Ning making a clear statement that's entering apparel and Kappa accelerating both store growth and acquisition cadence, this is a major sign that Chinese competition is one of the top three issues in footwear and apparel. 




Li Ning Sponsors USA Diving Team - Li Ning Company Limited has officially added the USA Diving Team to its evolving lineup of global talent, further expanding its presence on the main stage of the Olympics as USA Diving Team’s official apparel sponsor through 2012. <>

Hedgeye Retail’s Take: Following the ultimate ‘coming out’ party at the 2008 Beijing Olympics when the company sponsored teams from China, Spain, and Sweden, we expect several more of these announcements by the time the 2012 London games get underway. In addition to the company's first U.S. sponsorship, this is a major indication of the brands intentions of becoming an apparel brand as well (you don't need shoes to swim). Speedo - are you paying attention? 


Chinese Sportswear Brand Kappa Expanding, Looking to Buy European and US Brands - China Dongxiang Group Co., owner of rights to the Kappa sportswear brand in China, forecast second- half sales growth of more than 20% as its store network expands outside major cities such as Shanghai and Beijing. The company plans to open more than 300 stores in China in the six months through December, mostly in so-called third- and fourth- tier cities. China Dongxiang is in talks to acquire sportswear brands in Europe and the U.S. that are suitable for the consumer market in China.  <>

Hedgeye Retail’s Take: A relative upstart founded in 2007, here’s another Chinese footwear company that should be on everyone’s ‘watch list’ – particularly one with such an aggressive store growth forecast.





India Ministries to Chalk Out Cotton Export Quotas - India’s Commerce Ministry and the Agriculture as well as Textile Ministry will be held to discuss quotas on exports of cotton, with an emphasis on local farmers’ interests. The Commerce Ministry has recently removed all restrictions on exports of cotton as well as cotton yarn beginning from the coming October. <>

Hedgeye Retail’s Take: As the #2 global cotton producer of 23.5mm bales annually, all eyes will be on the outcome of the meetings held Wednesday September 1st with cotton up another ~10% here in August.  


Sports Authority Extends Agreement with GSI Commerce - Sports Authority reached an agreement with GSI Commerce that extends and expands the relationship between the two companies. As part of the new arrangement, Sports Authority will buy and own all merchandise sold through its Web store, and will become the seller of record for its e-commerce business in the first half of 2011. <>

Hedgeye Retail’s Take: With the relationship proven between the two companies, TSA is now taking over control of its e-commerce business much like DKS did last year – the end result, modestly more risk (inventory primarily), but higher margins as well. This all plays into the narrative of TSA going public.


Adidas Extends MLS Deal - Adidas and Major League Soccer (MLS) announced an extension to their partnership agreement aimed at "further elevating soccer in the United States and developing opportunities for young players." The partnership extends Adidas' position as the official athletic sponsor and product supplier for the MLS through 2018. <>

Hedgeye Retail’s Take: another example of the strategic difference between how Adi approaches endorsements compared to just about everyone else (i.e. Nike, Puma, UA, etc.) by being more geared towards investing in leagues and events.


Hugo Boss Plans Global Retail Expansion - Premium menswear label Hugo Boss is set to open up to 250 stores by 2015, with a focus on ramping up its expansion in China. <>

Hedgeye Retail’s Take: With approximately 330 owned retail stores globally, this is notable shift for the brand known primarily as a wholesale brand domestically.


Target Beefs Up an Online Ad Tool - Target Corp. has unveiled the MyTargetWeekly tool that allows customers to view the retailer’s specials online, pick out products and set up deal alerts tied to specific items. With MyTargetWeekly, customers can see the top 10 deals or view specials in different ways such as by category, brand, popularity or price. They can also pick specific products to put on a weekly list or access online or through mobile devices. In addition, MyTargetWeekly displays the number of days for which the specials on the customer’s weekly list are available. <>

Hedgeye Retail’s Take: Catering to the consumer who’s now conditioned to shop discounts and in seek of ‘value’ is a sharp move. It won’t be long before competitors follow suit.


Macy’s Teams With Greg Norman For Golf Lifestyle Collection - The retailer has teamed with golfer Greg Norman to launch a co-branded golf lifestyle collection under its Tasso Elba private label beginning in January. The performance-based, golf-inspired men’s sportswear line will include shirts, shorts, pants, outerwear, belts, socks and hats. The core product will be carried in all stores, and the top doors will carry the entire Greg Norman for Tasso Elba collection in an extension of the Tasso Elba shops. In an undetermined number of stores in strong golf markets, the collection will stand alone and be merchandised with other golf brands. Retail prices will range from $30 to $120. <>

Hedgeye Retail’s Take: Like we need another gold brand. We’d argue that further consolidation is needed in the industry before growing branded product, however as a retailer if you’re going to partner up, The Shark is still one of the most recognizable brands in the business.









































The Macau Metro Monitor, August 31st 2010




The Labour Affairs Bureau said that, since June, it supervised the 15 recruitment actions made to hire local construction workers for the Sands' construction sites.  From the 5,511 candidates that were indicated by the Labour Affairs Bureau, the Macau Social Enterprise Company Limited, and the Macau Federation of Trade Unions, a total of 4,674 were selected for interview.  However, only 31% accepted to attend, and eventually only 803 people actually showed up at the interviews.  Of those, 268 were admitted – 140 have already signed a contract.  From April to July, Sands China’s subcontractors hired a total of 1,889 local workers.



MBS said it has sealed nearly 370 deals which will bring over 345,000 participants to its Sands Expo and Convention Centre. So far, 150 events have been concluded, drawing a crowd of 100,000 participants over a short period of four months. MBS believes these deals show its ability to draw marquee events and smaller intimate meetings, conferences and weddings. Also, MBS said it is expanding and working on more than 500 additional prospects for exhibitions, meetings, incentives and conventions.



The Ministry of National Development will sharply revise the development charges (DC) for the next six months from Wednesday to end February.  Developers will have to fork out 13% more for landed and non-landed homes.



TODAY’S S&P 500 SET-UP - August 31, 2010

As we look at today’s set up for the S&P 500, the range is 29 points or 1.33% (1,035) downside and 1.44% (1,064) upside. 

Equity futures are trading below fair value as concerns prevail about global growth and today’s MACRO data.  Today's macro highlights include Chicago PMI, Consumer Confidence and the FOMC Minutes.

  • PERFORMANCE ONE DAY: Dow (1.39%), S&P (1.47%), Nasdaq (1.56%), Russell (2.44%)
  • PERFORMANCE YEAR-TO-DATE: Dow (4.01%), S&P (5.93%), Nasdaq (6.57%), Russell (3.78%)
  • ADVANCE/DECLINE LINE: -1687 (-3848)
  • VOLUME: NYSE - 818.31 (-25.46%) - Very light volume
  • SECTOR PERFORMANCE: Every sector traded down more than 1% except XLP
  • MARKET LEADING/LOOSING STOCKS YESTERDAY: Genzyme +3.39%, Noble Energy +1.96% and Hewlett Packard +1.47%/Nordstrom -5.15%, Genworth Fin -4.94% and Adv Micro -4.93%


  • VIX: 27.21 +11.29% - YTD PERFORMANCE - 25.5%             
  • SPX PUT/CALL RATIO: 3.04 up from 1.11  


  • TED SPREAD: 16.20 -0.508 (-3.038%)
  •  3-MONTH T-BILL YIELD: .14% -0.01%
  • YIELD CURVE: 2.04 from 2.10


  • CRB: 267.76 +0.18% - moved higher last 3 days
  • Oil: 74.70 -0.63%
  • COPPER: 342.95 +1.33%
  • GOLD: 1,237 +0.15%


  • EURO: 1.2678 -0.67%
  • DOLLAR: 83.164 +0.30%


  • ASIA - Nikkei (3.55%); Hang Seng (0.97%); Shanghai Composite (052%).  Worries about the US economy prompted profit-taking, causing Asian markets to follow Wall Street down today.
  • EUROPE - European markets fell from the open with financials and mining shares amongst the leading decliners - concerned over the prospects of global economic growth.  Major indices saw session lows early with declines of over 1% before paring falls as better than expected regional economic data provided support.
Howard Penney
Managing Director

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Russia Rising?

“What’s good about the contemporary world? You can say something around the corner from a public toilet and the whole world will hear because all the television cameras will be there.” 

-Vladimir Putin


In context, this quote is taken from comments yesterday by Russian Prime Minister Putin in which he said that dissidents would keep getting beaten if they continued to hold unauthorized rallies.


The quote struck a chord with me on two fronts: 1.) it’s representative of the “closed” world Russia’s brass intends to promote, and 2.) it flies in the face of everything that Hedgeye’s founder, Keith McCullough, believes in, namely that an investment environment governed by transparency, accountability, and trust will help to increase the flow of ideas and hold market participants (and politicians) to higher standards--both of which will ultimately lead to a more even playing field for market participants and society at large.


Sticking to the first point, I’ve had the recent pleasure of working with our new Energy sector head, Lou Gagliardi, to analyze investment positions on the often “slanted” Russian playing field. While I’ll save the company-specific calls for Lou’s sector launch on September 16th, I do want to highlight some of the macro fundamentals and TREND and TAIL themes that may play out in Russia over the intermediate to longer term.


While we’d be duration sensitive in adding Russia to our virtual portfolio (we’re currently bearish over the intermediate term on oil), which we’ve previous played via the etf RSX, and we’re generally cautious on investment risk in Russia, the fundamentals suggest that Russia could outperform should commodity prices (in particular oil and gas) remain around current levels.  Further, we see the country’s increasingly larger share of geopolitical influence as a bullish indicator for domestic and global stability and like its growth profile of ~4% in 2010 (IMF), versus 1% in the Eurozone and 3% in the US.


Fundamentals First

The first fundamental point to consider when discussing Russia is an obvious one, but one worth stating: the country is levered to the mighty Petrodollar. Russian President Dmitry Medvedev has been quick to issue decrees over the last year that the country will work to diversify its growth away from sole reliance on energy commodities, yet it’s clear to us across multiple metrics just how important the oil and gas industries have been for the country’s growth, a set-up we don’t expect to change over the next 3-5 years. 


As a point of reference, oil and gas exports accounted for roughly two-thirds of all Russian exports by value, with oil and gas revenue contributing ~1/3 of general government revenue. Further, reviewing estimates on the marginal tax rate on petroleum, the government pulls in an average of 90 cents on every dollar of exported crude selling above $25/barrel, a favorable set-up should the price of oil remain around the current level of $75/barrel. [Note: under $25 the government also receives its share, albeit a proportionally smaller one on a tiered basis].


The chart below shows the tight correlations between the price of a barrel of oil, foreign direct investment in Russia, and the RUB-USD, and an inverse relationship to GDP over the last 10 years, which helps to outline the importance of the US Dollar in determining the price of oil, and therefore Russia’s economic outlook.  The chart also implies an interesting trend in investor behavior: foreign direct investment piles in or out of Russia based on the price of crude.  [As a side note, natural gas prices (not charted) fell in 2009 while oil ramped higher, a function of both separately priced global markets and supply and demand drivers that differ from crude.]


And if we’re right on our short call on the USD due to such factors as rising deficit and debt levels in the US and the potential for further QE packages (money printing) combined with our Housing call for a 15-50% decline in US home prices, a weak dollar may help buoy crude prices, and therefore Russian growth. The r-squared for the US Dollar Index versus crude is currently at 0.86 over a three week duration or a negative correlation of -0.93.


Sifting through Russian Tail- and Headwinds, in brief


  • Gas and Oil Cards: Russia holds the largest natural gas reserves in the world and is 2nd largest global producer of crude at ~9.7 MMB/d and the 2nd largest global exporter at ~7.0 MMB/d.
  • Gas Influence: Europe relies on 1/4 of natural gas supply from Russia (40% in Germany).  Gazprom’s 51% ownership stake in the natural gas Nord stream pipeline, which runs across the Baltic Sea, will add significant supply (est. 26 Million households) when the first line comes online in 2011.
  • FX Reserves: 3rd largest in the world at $475.2 Billion.
  • Geopolitical Influence: (Europe) political dominance over Ukraine, Belarus, and Moldova, important natural gas and oil transit countries and Russia’s window to the West, and an increasingly tighter grip over Kazakhstan, an energy rich country and world’s 5th largest grain exporter. (China) strategic and expanding partnership with China. China lent Russia $25 Billion in exchange for guarantees of crude last year.
  • Consumer Demand: from QSR operators to automobile manufactures, select companies are highlighting a positive outlook on Russia.  Ford’s Russia Chief Mark Ovenden recently said that “our view of Russia is that it will certainly be the most significant growth market in Europe and a very significant growth market globally.” For reference, Russian car deliveries increased 9% in the first seven months of the year (versus +0.6% in 1H for the rest of Europe) and jumped 48% in July, spurred by the economic recovery and the government’s cash-for-clunkers program, according to the Moscow-based Association of European Businesses.


  • Demographics: the country’s demographic outlook is grim. The World Bank reported that by the end of 2009, 17.4% of the population (24.6 Million) will live beneath the subsistence level of $185 per month, about 5% more than before the global recession. The Economy Ministry said Russia’s working population will annually decrease by ~1 Million every year over the next three years, and the population has been in decline over the last 14 years, falling to 141.0 Million in 2010.
  • Inflation: The Economy Ministry raised its 2010 inflation forecast to 7-8% from the previous estimate of 6-7% after the drought is set to crimp agricultural production and push up consumer prices (negative domestically).
  • Political friction with the USA: talks with President Obama to “restart” relations have largely stalled and relations between Washington and Moscow have parted ways following the exchange of spies in July.  Ongoing Russian fears that the US will install antiballistic weapons in Poland and Czech Republic persist.

As Lou often says in our morning meetings, we want to be long energy long countries like Russia. While multiple factors play into our analysis, the root of Lou’s comment implies an investment bias towards countries that produce more oil (or natural gas) than they consume.  Brazil is another country that follows this mold.


Despite the political curtain that is often drawn in Russia, the country’s natural resources offer a compelling investment opportunity with a commensurate risk premium.  Stay tuned as we look to add Russian energy names to the Hedgeye Virtual Portfolio.  To get access to Lou’s energy launch please contact sales at .


Matthew Hedrick



Russia Rising? - Russia2


Galaxy reports record results and announces additional HK $0.8 BN investment in Galaxy Macau.



“Once again GEG outperformed the market, with excellent gaming growth and strong results from all our divisions. StarWorld continues to lead the market, delivering exceptional returns and achieving some of the highest volumes of any casino in Macau. StarWorld also boasts one of the highest hotel occupancy rates in Macau, recording a very healthy 96% in the second quarter of the year. In Cotai, we are entering the final fit-out stages, in preparation for the opening of Galaxy Macau™. In early 2011 we will be unveiling the most innovative and uniquely Asian destination resort in the world. This, the first phase in our Cotai development, represents the culmination of six years of careful and detailed planning. We are hugely excited about the opening of Galaxy Macau™ and are confident that it will transform the Macau market just as it is now transforming the Cotai skyline. As a result of our confidence, we are seizing the opportunity to increase our investment and exploit surging market demand.”


--Dr. Lui Che Woo, Chairman of Galaxy Entertainment Group




  • Slightly lower ADR at Starworld's hotel  is driven by desire to increase occupancy


  • Starworld EBITDA margin: economics of scale and cost structure contributed to higher margins; hold did not impact margins.
    • Different mix of profit-sharing rooms from Q1 to Q2 may also have played a factor in higher margins.
  • Taking advantage of limited supply coming online in Cotai to expand Galaxy Macau rooms to 1,400 from 900.
    • will open 800 rooms in the next 6 months.
  • Galaxy Macau scheduled for end of Q1 2011; 2/3 mass tables, 1/3 VIP tables--but mix may change as they move closer to opening.
  • HK$5.4 BN project capex invested YTD. Will spend much of the HK$14.9 BN capex budget in 4Q 2010.

PSS: …Or Get Off The Pot

PSS reports this Wednesday. They're gonna miss. I know it. You know it. Anyone else that's bothering to look at the retail tape this week knows it. I'd love to end this little intro with "...and Mr. Market knows it too." But that would be a JV mistake I simply won't get sucked into.


There's only one time in the many years I have tracked PSS that I have seen sentiment worse -- and that's just after PSS levered up to do a dilutive deal about a week before the credit crisis began.  Fast forward a couple of years, and the deal has proven to be the right move. The acquired business has more than doubled, debt to EBITDA is down to nearly 1x,  and the cash flow in the business today (even with the core struggling) is ample enough to buy back 15% of the stock.


So let's step back a minute and drill down on what's really wrong. I could argue all day about valuation, and that the sum-of-parts math suggests that the market is only paying 2-3x EBITDA for the base business. But the reality is that the bear case that has frustrated so many people over so many years finally has some teeth. There's finally the 'I told you so' factor. And that, of course, is that the core business can't comp, the business is overexposed to Asia from a  sourcing perspective, and at face value it is tougher to model the earnings upside that used to exist in the models of many.


Let's look at the facts…

  1)  Not only did PSS undercomp its peer set by about 500bps over the past three quarters, but in the latest quarter, the  trajectory of the comp diverged meaningfully (to the negative side).

  2)  A perplexing trend has emerged. When consumers trade up (and we see higher-end retailers do well), PSS has not benefitted in its mix or price. But as consumers trade down (and Dollar Stores and Discount Stores score) we’re not seeing Payless participate.


PSS: …Or Get Off The Pot - PSS CompTrends 8 10 1


PSS: …Or Get Off The Pot - PSS CompTrends 8 10 2



Now…there are some offsetting factors over the past year that need to be considered.

  A)  At this time last year, PSS’ back-to-school push was aggressive – big time. The company went in with a $7-$8 intro price point at the same time Wal-Mart started to get out of footwear. PSS upped its SG&A and went on full offense. Unfortunately, it didn’t work. The reality is that the consumer was in a spot where they weren’t going to show up – regardless of price. So PSS either ‘over-SG&A’d’ or under-priced.  I’d argue the latter.

  B)  As it to relates to trends, keep in mind that the PSS model differs from most peers in that its proprietary brands very rarely – if ever – catch a fashion trend when they are on the upswing. PSS will usually benefit when the trends explode into the mass market and crush ‘em on price. Last fall and winter, it was short on boots. Early this year it was late on Toning. Same thing with Sandals a couple years back. There’s a couple of sub-themes here…

      -  Expect broader distribution of boots at PSS this fall. It’s about 6%-8% of the PSS mix, and carries about 2-3x the average price point.

      -  Same for Toning. It will go from 1% of business early this year to 5-6% by 4Q at a $29.99 price point. Our sense is that this business is already above plan.

  C)  Why A Late ‘Trend-Catcher’? It’s perfectly fair to question why PSS should be late in catching trends. One reason is that the company took the percent of proprietary brands up by 3x over 5 years to almost 75%.  With in-house R&D teams instead of third-party sourcing, the lead time requirements grow, short-term flexibility declines, and the risk factor in being wrong on product goes up materially. I think that this is why PSS has been so tight with inventory (and Gross Margins have steadily been heading higher) as having increased product risk AND inventory risk layered on top of that is a risky game that no retailer in their right mind wants to play.


We can debate the facts, but one thing that’s unquestionable is that PSS is at a key point in its decision tree.  Management needs to think outside the box on this one.

  1)  Does this mean that Payless increases its outside brand exposure – in effect reversing what has been part of the bull case on margins for 3+ years?

  2)  Does it start to produce ‘take-down’ versions of Saucony and Sperry to sell at Payless stores (kind of like how Nike and Polo both design and sell certain product into Kohl’s)?

  3)  Does PSS need to step back and really ask itself if it needs 4,800 stores? If the answer is Yes, are they in the right locations?

  4)  Does the low-income consumer really care one way or another about trading up to better brands at a place like PSS?


I don’t like to say this often, but I’m not certain what the right answer is -- yet.  The only thing I am certain of is that something meaningful must change. That makes this one of those ‘trust management to do the right thing’ stories.  Everyone will have their own opinion there, but again, let’s look at some facts.  Just 3 years ago, the big question was around Saucony and Sperry. Check out the following.


  A)  At the September 2008 analyst meeting, Saucony and Sperry had combined revenue of about $250, and Matt Rubel said that they should be $500mm combined by 2010. Today, they exceed $500mm (my math is $550ish). Over this time period, the business went from 7% of revenue to 15% today.

  B)  As it relates to profitability, the leverage is clear when the revenue doubles on the fixed-cost portion of the business. Translation = Saucony and Sperry went from 5.5% of EBIT then, and is around 20.5% today (based on our math).

  C)  Recent trends have been solid, to say the least. Saucony continues to gain share aggressively, with growth coming specifically from the Specialty Running channel.  As it relates to Sperry, trade shows are showing more strength in boat shoes for Spring. But more importantly, at the recent Atlanta Shoe Market in mid-August, buyers noted frustration that the brand was only accepting ‘futures’ due to ‘overwhelming demand.’


PSS: …Or Get Off The Pot - PSS BrandTrends 8 10



I’m not highlighting this to justify that there’s another part of the business that’s doing so well and that we should ignore the other 80% of cash flow. But in what I outlined as a ‘trust me’ story, these guys rank pretty high on my ‘give them the benefit of the doubt’ list. They’ve earned it.


We’ll hear Matt Rubel give his take on this at the Analyst Meeting in October. Until then, we have a sloppy print next week, extremely poor sentiment, what’s likely to be a downward earnings revision, and pretty much nothing else for people to get excited about on this name. Furthermore, there’s no doubt in my mind that we’re about 3-4 months into a major shareholder rotation, which will probably take us through year-end.


Do I think that Saucony and Sperry alone are worth $10 per share today? Yep. That suggests that the 4,800 chain, licensing business, and potential growth if the team gets this right are all worth about $3.50 per share, or $625mm if we give all the net debt to the stub. This thing is cheap on almost valuation metric possible. But I realize that that’s not enough if you’re looking at the next month.


But I think that by year-end, we’ll have a better mix AND pricing on the base business, continued growth success in PLG, a more clear strategy that the newer shareholder base can sink its teeth into, and most importantly – a roadmap that $2.50 in EPS is a reality.



PSS: …Or Get Off The Pot - PSS CompTable 8 10




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