UAA: Adding Under Armour to Investing Ideas (Long Side)

11/12/20 03:31PM EST

Hedgeye CEO Keith McCullough is adding Under Armour (UAA) to the long side of Investing Ideas. Below is a brief note.

The uninformed volume that chased Monday morning's #vaccine highs just learned a great lesson about risk management... or did they?

Personally, I like buying things when they are on sale. Stocks do go down. And one of Retail analyst Brian McGough's new long ideas, Under Armour (UAA), is down -3% here into the close.

Here's a summary excerpt from Brian's recent Institutional Research note on the name:

Taking UAA higher on our Long Bias List. One step closer to being a Best Idea Long. The reality is that this brand has been left for dead. If you look at the company’s Apparel sales in the quarter – down 6% -- that rings true. But I was definitely encouraged by the 19% increase we saw in UAA’s footwear business in the quarter reported on Friday.  Footwear is a far more defendable business that apparel, and UA is seeing progress in that corner.

Buyem on red so that you're not a chaser on green,

KM

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