Starbucks announced an interesting strategy to construct a relationship with supermarkets through its own cafes.
Reports came through last night about a new strategy by Starbucks to use its rewards program to bring grocery store customers to its cafes. Starbucks’ Via product reached sales of $100 million in its first 10 months and Starbucks has reiterated several times over the last few months that creating a significant packaged goods business is a centerpiece of its growth strategy.
The chart below shows TRADE line resistance for SBUX building at $25.03.
Howard Penney
Managing Director