The NPD Group has reported that America’s twentysomethings are “more likely to say their food choices at main meals are motivated by cravings, cost control and minimal preparation time.”
This means that they are more likely than other age cohorts to use frozen entrees or other food items that are portable and do not require preparation. The research, released by NPD, suggests that young adults were once the heaviest restaurant users but have retrenched drastically over the past couple of years.
Cost concern is driving this; unemployment is significantly higher among those under thirty than it is among the general population. Unemployment among younger cohorts is an issue that has been mentioned by a number of quick-service companies over the past few quarters and clearly research indicates that the problem is not abating.
Maybe PFCBs timing for frozen entrée’s in the supermarket is perfect!