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Below is a brief excerpt from a complementary research note written by our Consumer Staples analysts Howard Penney and Daniel BiolsiWe are pleased to announce our new Sector Pro Product Consumables Pro. Click HERE to learn more.

Beer Sales Slow With No Help From Calendar Shift  - 9 10 2020 1 09 48 PM

For the week ended August 29, off-premise sales of beer, FMB, and cider increased by 7.1%.

Total alcohol sales increased by 9.4%, decelerating from 18% in the prior week. The timing of Labor Day caused the stock-up period ahead of the holiday weekend to be in the corresponding week last year.

Beer category sales increased 7.1%, decelerating from 15.4% in the prior week. Hard seltzer sales increased by 87%. Core beer sales, excluding hard seltzers, and FMBs grew 2.4%.

Craft beer sales increased 3.8%, below premium decreased 4.8%, FMBs excluding hard seltzer declined 5%, and premium light beer decreased 0.5%. Spirits sales increased by 12.4%, decelerating from 26.2% in the prior week.

Wine sales increased 18.3%, accelerating from 17.4% in the preceding week. Alcohol sales have increased by 22.6% during the COVID-19 period to date.

During that period, sales of spirits increased by 32.6% while wine increased 24.7%, and beer category sales increased 18.2%.

Beer Sales Slow With No Help From Calendar Shift  - staples insights 90920