Below is a brief excerpt from a complementary research note written by our Consumer Staples analysts Howard Penney and Daniel Biolsi. We are pleased to announce our new Sector Pro Product Consumables Pro. Click HERE to learn more.
Total off-premise alcohol beverage sales increased 18% for the week ended August 22.
Wine sales grew 17.4%, and spirits grew 26.2%. Off-premise beer category sales grew 15.4% for the week, as seen in the chart below. Core beer sales, excluding hard seltzer and FMBs, increased by 9.8%.
Hard seltzer sales grew 113% vs. 123% the prior week, representing a 10.2% share of the beer category. The top three growth hard seltzer packages for the latest four-week period are White Claw variety pack 2, Truly Hard Seltzer Lemonade mix pack, and Corona Hard Seltzer variety pack.
Craft beer grew 14.1%, super premiums grew 21.8%, and Mexican imports grew 12.8% (up from 11.2% the prior week).
Inventory levels of Mexican imports have been improving each week since the resumption of production in Mexico.