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Beer Sales Continue With Steady Growth - 7 30 2020 10 12 01 AM

For the week ended July 18 alcohol sales in the off-premise channel grew 19%, accelerating from 17.3% in the prior week with spirits up 29.3% and wine up 19.7%.

The beer category off-premise sales grew 15.4%, up slightly from the prior week’s growth of 14.9% as seen in the following chart.

Volumes increased 12%. Beer sales excluding hard seltzers and FMBs grew 8.6%, up from 7.6% in the prior week. Super premiums grew 20.6%, craft beer grew 12.6%, Mexican imports grew 7.2% (1% lower compared to the prior week), premium lights grew 6.4%, FMBs grew 5%, and below premiums grew 0.4%.

Hard seltzers accounted for nearly half the beer category’s growth for the week and grew 142%.

The beer category grew 18.4% in the convenience channel, faster than the 15.4% growth in the grocery channel.  

Beer Sales Continue With Steady Growth - gh2