Below is a brief excerpt from a complementary research note written by our Consumer Staples analysts Howard Penney and Daniel Biolsi. We are pleased to announce that we recently launched Consumables Pro, Howard and Daniel's new research product. Click HERE to learn more.
For the week ended July 18 alcohol sales in the off-premise channel grew 19%, accelerating from 17.3% in the prior week with spirits up 29.3% and wine up 19.7%.
The beer category off-premise sales grew 15.4%, up slightly from the prior week’s growth of 14.9% as seen in the following chart.
Volumes increased 12%. Beer sales excluding hard seltzers and FMBs grew 8.6%, up from 7.6% in the prior week. Super premiums grew 20.6%, craft beer grew 12.6%, Mexican imports grew 7.2% (1% lower compared to the prior week), premium lights grew 6.4%, FMBs grew 5%, and below premiums grew 0.4%.
Hard seltzers accounted for nearly half the beer category’s growth for the week and grew 142%.
The beer category grew 18.4% in the convenience channel, faster than the 15.4% growth in the grocery channel.