• It's Here!

    Etf Pro

    Get the big financial market moves right, bullish or bearish with Hedgeye’s ETF Pro.

  • It's Coming...

    MARKET EDGES

    Identify global risks and opportunities with essential macro intel using Hedgeye’s Market Edges.

Was I the only one who saw a PR nightmare brimming for Warnaco at the Olympics on Wednesday? After Michael Phelps leapt in to dolphin-kick into another gold medal in the men’s 200-meter butterfly, his Speedo goggles’ suction failed and immediately filled with water. After starting in second place, The Man took the lead and never looked back – despite the fact that his specs took on water faster than the Titanic. It’s a good thing he can swim faster than I can drive.

Could you imagine if Phelps lost? Last I checked, Speedo sells more goggles than swimsuits. That’d also be a tough way to get out of paying Phelps the $1mm bonus it offered him to match the 7 gold medals won by Mark Spitz in 1972.

If a PR nightmare actually came to fruition, maybe WRC would need to rethink that new HQ it is investing in for Speedo at the peak.