Below is a brief excerpt from complimentary research note written by our Consumer Staples analysts Howard Penney and Daniel BiolsiIf you are an institutional investor interested in accessing our research email

Beer Category Dollar Sales Increased - 6 16 2020 9 39 44 AM

Beer category dollar sales increased 22.1% for the week ended June 6.

The beer category off-premise sales have increased by 21.4% so far during the COVID-19 outbreak. Total off-premise alcohol sales for the week increased by 24.1% compared to last year. Hard seltzer sales grew 255%, similar to the previous two weeks.

Super-premium beers grew 22.8%, driven by Michelob Ultra’s 30.5% growth. Craft beer sales increased 16.5%, led by Molson Coors’ Blue Moon’s 31.5% growth. Mexican imports grew 19%, accelerating 17.5% the previous week.

FMBs excluding hard seltzer grew 19.3%, driven by Mike’s Hard Lemonade’s 30% growth and Boston Beer’s Twisted Tea’s 34.8% growth. Premium light sales increased 9.8%, driven by Miller Lite’s 9% growth, Coors Light’s 7.5% growth, and Bud Light’s 1.7% growth.

Large pack sizes continued to exhibit the highest growth with 24 packs up 27.7%, 30 packs up 23.4%, 12 packs up 42.5% while six packs were up 12.3%, and single serves were up 6.3%.

Beer Category Dollar Sales Increased - BEER4