Beer Sales Hit Pandemic High

05/19/20 09:45AM EDT

Below is a brief excerpt from complimentary research note written by our Consumer Staples analysts Howard Penney and Daniel BiolsiIf you are an institutional investor interested in accessing our research email

Beer Sales Hit Pandemic High - 5 19 2020 9 37 15 AM

Off-premise beer sales grew 29.3% for the week ended May 9, surpassing the peak dollar sales during the pandemic.

The week ended May 9 was the largest in dollars for a beer, cider, and flavored malt beverages (FMB) since last year’s 4th of July week.

Mexican import beers grew 33.5% during the Cinco de Mayo week. Constellation Brands was likely a principal beneficiary as Heineken’s Mexican brands have had shortages recently since the Mexican government shut down breweries in April.

Hard seltzers logged another week of blistering growth at 334%. Super-premium beers grew 32.7% (Michelob Ultra), premium light beers grew 16.3% (Bud Light, Coors Light, and Miller Lite), craft beers grew 23.7%, cider grew 18.6%, budget beer grew 6.7%, and non-alcoholic beer grew 44.4%.

In the convenience channel, sales increased by 24.6%. Thirty packs and 24 pack cases increased 36% and 35%, respectively, while 12 bags grew 52% driven by hard seltzer (commonly packaged in 12 packs). The average price of a case has increased by 5% or $1 over the past four weeks.

Total alcohol sales off-premise grew 34.8%, led by spirits up 48.5%, while wine grew 35.8%.

Beer Sales Hit Pandemic High - 05.19.20

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