The double down is here to stay, but I think I might get ill if I took a bite of this beast….
KFC has elected to keep the Double Down on the menu “indefinitely”, according to media reports. The product has attracted a surprising level of attention and Javier Benito, executive vice president of marketing and food innovation for KFC said, “our plans were to feature the product only through May 23, but millions of Double Down fans have spoken and we won’t disappoint them.”
YUM has already been making headlines this week with the rollout of Taco Bell’s new $2 combo meal promotion. I view the continuation of the Double Down and the $2 combo meal as positive data points for YUM from a sales perspective.