Our London contacts sent us some pictures of Chipotle’s first Euro-store.
The following pictures were taken at 11am GMT today, prior to the lunch rush. The locals seem to think that prices are a little high. In the U.S., lunch is the most important day part. If the London location is open late, the higher price point would likely make it non-competitive. At night, it is unlikely the Brits will forgo an extra pint to afford a burrito if they can go to a kebab joint and eat for less.
Howard Penney
Managing Director