Editor's Note: The remarks below from our Restaurants analyst Shayne Laidlaw were made on The Macro Show this morning:
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“Chipotle (CMG) CEO Brian Niccol seems to be doing all the right things. Their most recent quarter was good. You have traffic trending in the right direction. As you’ve seen if you’re watching Sunday football, you’re starting to see more Chipotle commercials within the mainstream. They never used to get an ROI on their marketing spend. They had all these kind of YouTube videos, social media marketing kind of grassroots tactics. But now they’re going mainstream talking about their food. Brian Niccol is one of the best—if not the best—in the industry from a marketing perspective. We have great confidence in his ability to continue pushing this company forward. We’re looking for Chipotle to be a great stock into 2019.” |
