Stock Report: Deere (DE)

10/23/18 02:42PM EDT

Stock Report: Deere (DE) - HE II Tables DE


We see DE as a highly cyclical capital equipment supplier to a mature, zero growth industry. Deere’s key, high margin franchise is large, North American ag equipment. Prior to 2014 or so, that market experienced a decade long surge in equipment sales, driven by soaring crop prices, increasing land values, and comparatively easy credit.

Since the peak, these factors have begun to roll over. We expect the hangover – elevated new & used equipment inventories, excess manufacturing capacity, tightening farm credit, and declines in farmer equity – to be a prolonged affair that gradually takes equipment sales below ‘normalized’ demand.

As investors price in the reflexive unwind in this commodity-related capital equipment industry, we expect to see another ~30-40% relative downside in shares of DE.


Foreign crop prices surged last year helping drive Deere’s South American equipment sales and we vastly underestimated the impact of that on Deere, an omission bulls should not repeat on the way down. Corn tends to lead unit sales in Brazil by 4-5 months, so the downswing here should start to be impactful shortly.

We expect total North American agricultural equipment sales to drop roughly 2/3s from peak to trough. Newer downside drivers appear likely to come from tightening credit, decreasing land values, declining farm equity, and lower crop prices. As those factors influence equipment sales, we expect FY18 estimates to move downwards and FY19 estimates to move below FY18. 


Deere is not an acquisitive company, and this Wirtgen deal is a major strategy shift. If Ag Equipment was about to surge back, why wouldn’t DE go after a big Ag and Turf acquisition? Exiting both a core market and a supposedly winning strategy is not a great idea, especially when the deal’s valuation rationale is explained via 2022 synergies. While some saw it as a positive, accretive development, we see it as a piece of confirming evidence that DE cannot rely on its core Ag equipment market as the down-cycle continues.


Stock Report: Deere (DE) - HE II Charts DEERE

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