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Another good week on the margin, especially for Nike and the Athletic Specialty channel.

  • Industry sales growth continues to improve sequentially for the second week in a row
    • The sequential growth accelerated +440bps vs. last week’s acceleration
  • Sales in the family retailers channel improved meaningfully on a sequential basis, though still down 4% y/y
  • The sporting goods retailers continue to buoy the industry, with YTD sales growth 39% greater than the discount/mass retailers channel and 25%  greater than the family retailers channel
  • NKE dollar sales growth has accelerated for the second straight week, up to 24% y/y
    • For the last five weeks, NKE has been gaining market share at an average +388bps/wk
  • With the looming onset of March Madness, there’s no surprise that basketball apparel sales growth turned positive at +4%y/y after over five weeks of negative growth
Sports Apparel Quick Callouts and Deltas - 1
Sports Apparel Quick Callouts and Deltas - 2
Sports Apparel Quick Callouts and Deltas - 3
Sports Apparel Quick Callouts and Deltas - 4
Sports Apparel Quick Callouts and Deltas - 5
Darius Dale