If the rumors that Starbuck’s is testing or launching pour-over brew method equipment are true, it would signify a move back toward its coffee-house roots and providing customers with a fresh cup of coffee. Suggestions include that the “pour over” launch could happen in approximately one month and that Starbucks will launch the “pour over” method in all non-Clover stores. According to a blog on starbucksmelody.com, the two “mercantile” non-branded Starbucks are already using the “pour over” as one of their main methods of brewing coffee.
Some are suggesting that this change could test baristas’ capacity and customers’ patience. Either way, it shows a continuation of Starbuck’s policy of engendering a coffee-house feel for its customers.
I’m sitting in a Starbucks as I write and the Barista confirmed that the “pour over” method will be launched in a month. Business continues to be very healthy for Starbucks.
Howard Penney
Managing Director