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After struggling to gain traction in ad revenue due to its “cost per click” model, Twitter has changed its strategy  for the better in 2018, according to Hedgeye Internet & Media sector head Hesham Shaaban.

“They were forced to restructure starting in 3Q16 and were forced to de-emphasize [cost per click] in favor of autoplay,” Shaaban says in the video below. “That’s what we’re excited about here because it’s a much more sustainable product.”

With the change in strategy, Shaaban sees TWTR bringing in double-digit revenue growth as early as 1H18.

Watch the video above for more.

Twitter Could Return Double-Digit Ad Revenue Growth | $TWTR - investing ideas