After struggling to gain traction in ad revenue due to its “cost per click” model, Twitter has changed its strategy for the better in 2018, according to Hedgeye Internet & Media sector head Hesham Shaaban.
“They were forced to restructure starting in 3Q16 and were forced to de-emphasize [cost per click] in favor of autoplay,” Shaaban says in the video below. “That’s what we’re excited about here because it’s a much more sustainable product.”
With the change in strategy, Shaaban sees TWTR bringing in double-digit revenue growth as early as 1H18.
Watch the video above for more.
