Under Armour CEO Kevin Plank needs to "fire himself" says Hedgeye Retail analyst Brian McGough. UA shares crashed 23% yesterday following a dreadful report of lower than expected revenue, slowing growth, and news that its CFO Chip Molloy would be stepping down for “personal reasons.” 

Investors are spooked.

McGough has been fielding questions left and right since the stock plunge.  We invited viewers to join him live today at 1:00PM ET to learn why he believes UA CEO Kevin Plank needs to go and what lies ahead for the stock.

missed it? watch a replay below