INSTANT INSIGHT | Oil Prices, US Dollar & Credit Risk

Takeaway: While oil prices bounce back and forth on oil production "freeze" talks, we think the dollar will strengthen pushing Oil prices lower.

INSTANT INSIGHT | Oil Prices, US Dollar & Credit Risk - Oil cartoon 11.20.2015


Since the February lows, oil has rallied massively. Why? Look at the U.S. dollar. The CRB index of commodities has a 30-day inverse correlation of -0.88 vs. the US Dollar.


So where do we go from here?


Our Macro team elaborates on this point in a note sent to subscribers earlier this morning:


"Whether it’s output cut rumors into this weekend’s meeting or declining U.S. production, the “bottom is in” headlines are at the top of commodities feeds from every major news source with WTI +40% in the last 3 months.


However, looking at contract positioning shorts, a crowded consensus short positioning has been washed out (crude, nat. gas, gold, silver positioning all registering z-scores >1x on a TTM basis) with money betting on a continued decline in the U.S. dollar.


A supply side floor argument is a fundamental story, but not a catalyst, and we would reiterate that the credit risk priced into commodity leveraged fixed income is considered all but gone in market-price terms."


In other words, look for dollar strength pushing crude prices lower.


While we're at it, a quick note on commodity-leveraged credit risk...


On The Macro Show this morning, Hedgeye Senior Macro analyst Darius Dale points out that U.S. high-yield bond issuance is down -53% year-over-year in 2016.


Yikes! Certainly not a vote of confidence.


Meanwhile, as Hedgeye Macro analyst Ben Ryan pointed out in "The Unintended Consequences Of ZIRP On Commodities" earlier this year:


"Using a sample of 34 different producers in 4 different sub-sectors, commodity producer debt as a % of corporate credit outstanding has multiplied ~2.5x in 10 years. This group’s aggregate debt level is up ~5x in 10 years. The chart below shows the jump in commodity producer debt as a share of aggregate corporate debt levels." 


INSTANT INSIGHT | Oil Prices, US Dollar & Credit Risk - commod leverage


The critical question to ask yourself... How much longer can it last?

LULU | Why We Think It’s A Short

Takeaway: Here are the reasons why we think LULU is structurally hampered, and needs to change its model to tackle the next leg of growth.

We presented our thoughts on why we added LULU back to our Best Ideas short list in a 65-page Black Book earlier this week. Here’s the link to the replay and materials.



Video Replay: CLICK HERE

Audio Replay: CLICK HERE 


Though we’d encourage watching the video to capture all of our nuances and arguments, we clipped some of the more salient slides and pasted below.


Key Conclusions

1) Added back to our Best Ideas list as a short: Any way we cut it, we think that LULU management is going to have to back away from its long-term growth plan. Without converting to a wholesale model – which we think is critical – the growth math in its core market does not work. Int’l, ivivva, and Men’s are all fine. But, ALL are significantly lower return.

2) Timing matters, and that’s our only real concern: The bulls are likely chuckling over our concern about long term growth. After all, the brand has momentum, 1Q guidance is conservative, and though off its highs, short interest is 21% of the float. But over $60, you’re paying top decile price for a volatile average-grower with declining returns. At this point, LULU HAS TO BEAT meaningfully, and we’ll take the under on that one.

3) Someone’s got to man-up (woman-up would be better): Some very big decisions need to be made at LULU. And they’ll be costly up front in terms of the talent needed to drive industry-leading innovation at many more price points to new consumers in all distribution channels.  Without that beacon, there’s no way an stock should trade at 3.5x sales.


Hedgeye vs. Consensus: Not wildly below consensus over the near term. But what we think is overlooked in the Bull case on LULU is how dependent this model is on margin recovery over the near-term and stabilization over the long-term at the same time that top-line growth gets more expensive (Men’s, Int’l, ivivva, bigger stores). The margin recovery story is contingent upon management’s ability to execute to perfection over the near-term – something that’s become an oxymoron in Vancouver. The company has gotten a free pass as it has pushed its margin recovery targets from 1H16 to 2H16. But once we get past 1Q16, the rubber will meet the road for this company. Expectations aren’t overly optimistic in the short-term, but LULU needs to beat meaningfully to justify the multiple with the stock in the mid-60’s.

LULU | Why We Think It’s A Short - 4 15 2016 Financials chart1


Sq. Ft. Growth Slowing, Comp Benefit Rolling Over: LULU is no longer a sq. ft. growth story. That may sound strange given how loud the conversation is around the Int’l opportunity, but the math suggests that 2015 was the peak year of new sq. ft. comp benefit. As the base of stores (now 363) reaches critical mass, we’ve seen deceleration in square footage growth from 30% in 2011 to high-teens in 2015, and to mid-teens in 2016. Stores aged 0-3 years (i.e. in the key part of the maturation curve to drive comp growth) account for 40% of the portfolio. That ticks down in every year from here on out – to 20% of the portfolio by 2020. That means we will need to see either a) outsized category growth, which has been best in the apparel category since 2008, or b) outsized market share gains at LULU amidst stepped up competition from copycat brands and women’s investment at NKE and UA. As comp tailwinds from sq. footage growth dry up, we think it encourages return dilutive behavior, including accelerated Int’l growth and entering markets in the US where the spending and population demographics do not support the 4-wall model we have come to expect from LULU (more on this below).

LULU | Why We Think It’s A Short - 4 15 2016 Comps chart2


Growth Away From Core = Lower Margin Profile: Today, LULU’s core business (which we characterize as the US and Canada) accounts for 92% of sales and 104% of EBIT. From here, the company is investing a boatload of capital into the non-core future topline growth vehicles (Men’s, Int’l, ivivva), which will take the revenue mix from 90%+ core to 75% by 2020. Don’t get us wrong, there is nothing wrong with diversyfying a business model (we think LULU should do wholesale). But the problem herein lies in the expectation that LULU can get both topline reacceleration AND margin recovery as it moves the mix away from the most profitable and mature parts of the business in the US and Canada.


Before we discuss the future margin growth algorithm, we think it’s important to understand what we will call the 3 stages of growth at lululemon.

  • Stage 1 – Unit growth: 150 doors, Sales: $100mm to $1bn, Margins: 4% to 29%. LULU created a category and benefited from scale across one geographic region (North America). Along the way, the company underinvested in the back of the house, hence the astronomical flow-through. On an incremental $900mm in sales, the incremental gross profit and EBIT margin was 57% and 31%, respectively.
  • Stage 2 – Unit growth: 189 doors, Sales: $1bn to $2bn, Margins: 29% to 18%. On the plus side, benefited from scale across the portfolio. On the negative side, felt the pain from years of underinvestment in the infrastructure needed to support a $2bn revenue footprint. Stagnant Canadian growth, international forays, and opening stores in less productive markets in US. Over a 4yr time period added $1bn in sales, and an incremental $82mm in EBIT.
  • Stage 3 – Unit growth: 240 doors, Sales: $2bn to $3.5-$4bn, Margins: 18% to 18% (Hedgeye) or low-20’s (LULU). We’ll stick to the LULU game plan for now. Over the next 5 years, the company is guiding to an incremental $2bn in revenue as it benefits from the investments made over the past 18 months in supply chain and go to market processes. The company is expecting a reversion to the stage 1 growth profile. That includes a 56% incremental gross margin and 26% incremental EBIT margin on $2bn in sales.

LULU | Why We Think It’s A Short - 4 14 2016 Growth chart3


We think that’s a pipe dream for many reasons, but we’ll stick to the math to support our argument. The punchline is that as LULU shifts incremental growth away from the core businesses, we will see an offset to the margin recapture over the near and long-term. Assuming steady state margins in the mid-to-low 20’s in the core US and Canadian markets and a meaningful improvement in the profitability at ivivva (+150bps per year) and in Int’l from a net loss over the next 2 years to a +10% op margin by 2020, we get to steady state margins in the high-teens. That comes from mix shift alone. Further downside in the model could be recognized if we see a step up in the competitive environment as copycats gain critical mass and/or investments from Nike and UA into the women’s category payoff. That will = higher competition, less consumer acceptance of price increases, higher promotions, and lower gross margins in the US.

LULU | Why We Think It’s A Short - 4 15 2016 Mix chart4


Even in the US, Growing Away from the Core. Our analysis shows that the new markets entered each year in the US have increasingly inactive consumers. The chart below takes only the new US markets added in each year, and then layers over the percent of people who practice Yoga and who Run. The trend is headed unmistakably lower for each. In other words, as each new store/market is opened in the US, there is a lower likelihood that the women in the surrounding area demand such specialized product.

LULU | Why We Think It’s A Short - 4 15 2016 Markets chart5


Per Caps Down While Growing in an Up Eco Cycle. This chart shows that for each new market added, the per capita spend is increasingly lower than the year before. In other words, the consumers in the incremental markets are lower quality, that either can’t afford it, or don’t need it.

LULU | Why We Think It’s A Short - 4 15 2016 Spend chart6


Int’l Needs To Recapture Lightning In A Bottle, But Won’t: For starters, let’s just recognize the geographical complexity associated with scaling a specialty retail concept across the globe. We can think of only a handful of concepts who have been able to gain geographical relevance at a profitability level that did not dilute returns. Specifically Victoria’s Secret and GPS in its heyday. At LULU though, we are not talking about a country approach like LULU taking over China (complex enough in its own right), but a full-scale regional model centered on key markets across a vast geographic region in Europe and Asia – across language borders, and a varying array of customer tastes.


LULU’s $1bn sales target assumes an incremental $850mm over the next 5 years from the combination of growth from Asia (which initials reads suggests has been exemplary) and Europe (a little less than excellent).

Here’s how that math works…

  • A net addition of 100 stores. 20 stores in Europe and Asia by 2017, and 10 additional in each region per year through 2020 plus an additional 10 net doors in LatAm.
  • Comps of 30% for 5 years. It’s happened before at LULU, so it would be irresponsible for us to say that 30% comps for 5 years would be impossible. But, a) LULU captured lightning in a bottle in the US, creating a new category in the process, b) brand awareness was much higher than it currently is in Europe and Asia. LULU US had a 65 store footprint (it took it up to 171) and a $100mm revenue base vs. Asia and Europe at 12 doors and $50mm in revenue, and c) LULU has created a whole host of copycats in the time it took the brand to develop an international game plan, i.e less market opportunity without brand investment.
  • New store productivity of 75% in order to compensate for the fact that Australia/NZ is lower productivity relative to openings we’ve seen in EurAsia, trailing off to 60% in the out years. To date, we’ve absolutely seen some home runs in London and Hong Kong ($7mm and $8mm stores, respectively), but that’s not sustainable and assumes that LULU would trend well past peak domestic productivity of $4,000/sq. ft. in Canada.

LULU | Why We Think It’s A Short - 4 15 2016 Intl chart7


When it comes to seeding markets, LULU is well behind the 8 ball in its international growth story. Prior to the 57% 5yr CAGR we saw LULU put up in the US, the company had 78 stores and showrooms that laid the ground work for the material top line ramp we saw in subsequent years. To date, LULU international has 28 doors (12 full-price) throughout Europe and Asia. Cool stat, but what does that mean? We see two potential outcomes. Either… a) LULU slows down it’s Int’l growth objectives once it experiences some International turbulence, or b) the company continues to step up investment outside of North America and enters markets with below average brand awareness, which translates to lower sales, productivity, margins, and returns.

LULU | Why We Think It’s A Short - 4 15 2016 US Intl chart8


Lastly on margins… we know that LULU International is a dilutive business for the company today. We assume its profitability rate is -15%, which equates to a $20mm loss on $135mm in revenue and is ~300bps dilutive to reported EBIT margins. By the end of 2017 (full year 2018) we assume that International turns a profit, and over the longer-term hits a 10% EBIT margin on $700mm in revenue. On the march to profitability, that means an additional $45mm in EBIT dilution from International growth that will mostly be recognized in SG&A over the next two years. Because of the Int’l pricing dynamics, we don’t expect a material drag of merch margins. But because of the SG&A deleverage, it will mitigate the EBIT margin recapture over the near term.


Men’s, Will Outgrow UA?: To be fair, men’s has been knocking the cover off the ball for the better part of two years, with 20%+ comps in each of the past 10 quarters. And to weave a personal element into the discussion, we @HedgeyeRetail are net supporters of LULU men’s product. But to put LULU’s $1bn Men’s sales goal into context, we need to assume better than UA growth numbers. That implies a 5-yr revenue CAGR of 25% off a $330mm base. That’s higher than the Under Armour run we witnessed from 2006-2011 as it took its men’s apparel business from $425mm to $1.1bn. There are two key differences between what UA did and what LULU is trying to accomplish…

LULU | Why We Think It’s A Short - 4 15 2016 UA chart9


1) UA benefited from category expansion as it built off its base of compression gear, which back in 2006 accounted for 70%+ of the men’s apparel business. LULU has the category breadth, just not the floor space or brand awareness.

2) UA consumer touch points tripled from 2006-2011 from 8,700 doors to 25,000 doors, which in large part drove the incremental $625mm in sales (productivity per retail outlet was flat). At LULU we are looking at marginally more floor space in a 570 store footprint, which would imply a doubling of the unit productivity for men’s product.

LULU | Why We Think It’s A Short - 4 15 2016 Distro chart10


The last point is more meaningful to long term profitability than one might otherwise think because of the investment associated with meaningfully growing a non-core piece in vertical retail. What did UA have to do? Increase production, negotiate more wholesale distribution agreements, develop excellent product ancillary to the core compression gear, and market the heck out of ‘Protect This House’. LULU’s growth plan includes all of that plus the additional capital investment associated with reconfiguring/enlarging stores to accept a greater array of men’s product. It’s e-commerce business makes it easier, but not meaningfully cheaper.


LULU’s Step Child: To be clear, the ivivva business as a standalone concept is nothing to scoff at. Productivity of $1000/sq.ft. on a 43 store footprint and positive EBIT margins on a sales base of $65million. The problem is that i) incremental capital is being invested to grow out the store footprint, and ii) the business is dilutive to the margin profile of the parent because of the lower ticket and similar store footprint/rent dynamics as lululemon proper. That’s not to say that it’s a failed strategy for the company (we’re modeling DD comps over the next 5 years), but that LULU bulls don’t fully understand the dilutive nature of ivivva growth to the margin and return profile of the company.

LULU | Why We Think It’s A Short - 4 15 2016 ivivva chart11

CHART OF THE DAY: A Look At China's Slowest Growth Rate In 7 Years

Editor's Note: Below is a brief excerpt and chart from today's Early Look written by Hedgeye Director of Research Daryl Jones. Click here to learn more.


"... The notable “positive” economic news that came out overnight was that Chinese growth was inline at +6.7% year-over-year. This is a sequential slowdown from the 4th quarter of 2015, which grew at +6.8% y-o-y. And as we show in the Chart of the Day, this continues the ongoing trend of slowing growth in China and is the slowest quarterly growth rate in seven years."


CHART OF THE DAY: A Look At China's Slowest Growth Rate In 7 Years - 4 15 16 EL ben

Early Look

daily macro intelligence

Relied upon by big institutional and individual investors across the world, this granular morning newsletter distills the latest and most vital market developments and insures that you are always in the know.


“Whoever fights monsters should see to it that in the process he does not become a monster. And if you gaze long enough into an abyss, the abyss will gaze back into you.”

-Friedrich Nietzsche


Last night in the Democratic debate between Hillary Clinton and Bernie Sanders, we had a good old fashioned brouhaha. The Brooklyn Brawler version of Bernie Sanders showed up and, in truly fitting fashion with the NHL playoffs just starting, dropped his proverbial mitts going after Clinton. Fortunately for Clinton and her supporters, it is too little too late.


As it relates to the National polls, Sanders is basically in a statistical tie with Clinton. Still, she has an almost insurmountable lead in delegate count. Currently, including super delegates, Clinton has 1,758 and Sanders has 1,069, meaning she only needs 32% of the future delegate to clinch the nomination. So inasmuch as Clinton might be feeling The Bern, her path to the nomination is almost assured.


On the Republican side, as we’ve known all along, the race is likely going to come down to the wire and could very well result in a contested convention. Currently, Trump has 743 delegates while Kasich and Cruz have 688 combined. To clinch the nomination ahead of the convention, Trump will need 57% of the remaining delegates. It is certainly possible that he accomplishes this, but it is also far from an easy path and if it does happen it's going to be troublesome for the GOP.


Even though a SuperPac led by Karl Rove is now making noise that Trump could beat Clinton, the fact remains that in head-to-head polls Clinton lambasts Trump by more than 10 points. The issue with Trump is his favorability ratings, which are, to put it simply, very unfavorable. According to a recent poll by ABC, almost 67% of the population views Trump unfavorably. Only former Klu Klux Klan leader David Duke has had higher unfavorable ratings as a Presidential candidate.


One thing we can all be certain of is that the political brouhaha we saw last night is only likely to accelerate heading into the general election this fall, especially if it comes down to Trump versus Clinton.


Brouhaha  - 4 15 16 EL


Back to the Global Macro Grind 


The notable “positive” economic news that came out over night was that Chinese growth was inline at +6.7% year-over-year. This is a sequential slowdown from the 4th quarter of 2015, which grew at +6.8% y-o-y. And as we show in the Chart of the Day, this continues the ongoing trend of slowing growth in China and is the slowest quarterly growth rate in seven years. 


On the truly positive side, March industrial production in China was +6.8%, which was better than consensus and a sequential increase from February. March retail sales were also better than expected at +10.7% year-over-year. The truly blow out number in the Chinese data released overnight though was on government spending. Specifically, for the month fiscal spending was up 20.1% year-over-year!


As we’ve seen in the U.S., governments can outspend their revenue for a long, long time, so this massive growth in government expenditures isn’t necessarily a bad thing just yet. But we should still note that fiscal revenue was up only 7.1% year-over-year and the gap between fiscal expenditures and revenue was more than $500 billion yuan for March. No matter how you slice it, that’s a lot of yuan in deficit spending.


Meanwhile in Japan, the central bankers are, wait for it, considering expanding ETF purchases. You know you are down a deep dark hole of central planning when the tool that your central bank is considering using is to buy more ETFs. Although, given the recent ratcheting down of growth rates in the U.S. by various regional Fed banks, perhaps the days of Janet calling up her trading desk and getting long a few $100 billion in SPOOs is not far off. (Incidentally, the Bank of Japan already owns roughly 50% of the Japanese ETF market, but who's counting.)


Speaking of buying equities, one leg of the bull market thesis on the U.S. stock market went away in Q1. Specifically, the number of companies buying back stock fell to the lowest level since 2012. That said, there was still more than $182 billion in announced buybacks in Q1. Unfortunately, the amount of buybacks is set to drop more dramatically in line with corporate cash flow generation, which is likely to be flat in Q2 and down in the back half of the year.


One area of the economy which is definitely in a full blown recession is what we commonly call the Old Wall and specifically the revenues and earnings of the traditional investment banks. This morning, Bloomberg highlighted Goldman Sachs and the story is dire. The consensus revenue estimate for Goldman for Q1 is down -37% year-over-year! 


This is also not a Goldman specific story by any stretch of the imagination as the revenue and earnings of its peers are on similar trajectories. In a year when politics are garnering most of the headlines, perhaps the larger watershed moment is the rapidly shrinking revenues of the Old Wall. Rest assured, though, Hedgeye continues to hire, so if you have any reformed Old Wall analysts that are looking for a transparent and accountable platform, have them email me at .


Our immediate-term Global Macro Risk Ranges are now:


UST 10yr Yield 1.68-1.82%

SPX 2035-2091

VIX 13.00-19.40
USD 93.81-95.31
YEN 106.94-111.17
Oil (WTI) 38.36-43.99


Keep your head up and stick on the ice,


Daryl G. Jones

Director of Research


Brouhaha  - 4 15 16 EL ben

Eurozone, #CrudeOil, China

Client Talking Points


It’s almost daily now that we get confirmation that the #BeliefSystem (Q2 Macro Theme) in the Eurozone is broken.Eurogroup President Dijsselbloem was out yesterday in a speech at the Peterson Institute saying: “The current low interest rate environment acts as a tailwind for our economy, it supports the economy in the short run, but the effect is short-lived, it simply cannot foster a sustainable recovery if underlying structural problems are not addressed".  We remain bearish on the region, grounded by our GIP (growth, inflation, policy) model that spells Quad 4 pressure in back half of this year.


Whether it’s output cut rumors into this weekend’s meeting or declining U.S. production, the “bottom is in” headlines are at the top of commodities feeds from every major news source with WTI +40% in the last 3 mths. Looking at contract positioning shorts a crowded consensus short positioning has been washed out (crude, nat. gas, gold, silver positioning all registering z-scores >1x on a TTM basis) with money betting on a continued decline in the U.S. dollar. A supply side floor argument is a fundamental story, but not a catalyst, and we would reiterate that the credit risk priced into commodity leveraged fixed income is considered all but gone in market-price terms.   


The week concludes with a made-up data dump out of everyone’s favorite communist economy. Chinese GDP growth allegedly ticked down -10bps to 6.7% YoY in Q1 and the quarter allegedly ended on a positive note with Retail Sales, Industrial Production, Fixed Assets Investment, Money Supply and Total Social Financing growth all accelerating sequentially in March. While we’ve been right on our call for both the Chinese economy and Chinese yuan to avoid falling off a cliff over the intermediate-to-long term, a lot of the reprieve in Chinese capital outflows and slowing growth on the mainland has been perpetuated by a reversal of the trend of depreciation in the PBoC’s yuan fixing. But now that the U.S. dollar appears to making a series of higher-lows vs. peer currencies, we expect a meaningful increase in pressure on the CNY and CNH from here. That should propagate another bout of global deflation fears over the next 3-6 months.

Asset Allocation


Top Long Ideas

Company Ticker Sector Duration

McDonald's (MCD) hit another all-time high last week. As we continue to reiterate, the company has all the style-factors that we like – high market cap, low beta and liquidity. Stick with it.


We are going to be looking at a much different company 1-3 years from now. Urgency has been instilled from the top down by new CEO Steve Easterbrook. He wants more speed and is encouraging people to get things done faster. The food and experience provided to the customer will greatly improve over the coming months as “Experience the Future” is implemented across the system. It won’t be instantaneous though, as MCD has a lot of work to do around changing the perception to bring back customers it may have lost.


Things like All Day Breakfast, responsibly sourced ingredients, and bringing back the value proposition will lead to increased sales and customer satisfaction. While this company is too big to be completely fixed overnight, management has the right plans in place. We are confident in where they are headed.


We recently completed a granular, deep dive study demonstrating that all classes of volatility including equity, fixed income, and FX have been managed lower by a U.S. Central Bank engineering a historically abnormal quantitative easing policy over the past 7 years.


What does this mean and what are the implications? Well, with Quantitative Easing over (for now) and the Federal Reserve on a rate hiking policy path (for now), for the first time in a long time there is a reason to hedge bond and equity exposure. CME is one of the few venues that allows both institutional and retail investors to do exactly that. The company manages the entire Treasury futures curve and also most of the equity index futures in the U.S.


In this late cycle economic environment, CME Group (CME) has a solid earnings trajectory. The exchange continues to benefit from all 3 legs of the exchange stool including incremental volatility; incremental participants coming into its markets; and also new product introduction. Over the course of the next 12 months, we think the earnings opportunity will jump and the path to more than $5 per share in earnings will become more obvious.


We outlined our expectation and outlook moving into Q2 last Thursday in our quarterly macro themes presentation for institutional clients. The first of the three themes was labeled #TheCycle:


With the recessionary industrial data ongoing, employment, income and consumption growth decelerating, corporate profits facing a 3rd quarter of negative growth and Commercial and Industrial credit tightening, the domestic economic, profit and credit cycles are all past peak and continue to traverse their downslope. With this cyclical backdrop, the U.S. economy faces its toughest GDP comp of the cycle in 2Q16”….


The takeaway is that the economy faces a difficult GDP comp (growth rate) in Q2 within the continued late-cycle slowdown. 

Three for the Road


*NEW VIDEO* The latest installment of "About Everything" w/ @HoweGeneration 


"Carry the battle to them.  Don't let them bring it to you.  Put them on the defensive and don't apologize for anything."

           - Harry S. Truman


Wade Boggs batted .328 over the course of his 18 years in baseball but only hit 118 home runs.  

Hedgeye Statistics

The total percentage of successful long and short trading signals since the inception of Real-Time Alerts in August of 2008.

  • LONG SIGNALS 80.46%
  • SHORT SIGNALS 78.35%