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Millennials: Where the Wild Things Aren't (And The Investing Implications)

Takeaway: As Millennials have come of age, young adult entertainment has softened—a trend with profound generational undercurrents.

Editor's Note: Below is a complimentary research note written by world-renowned demographer Neil Howe who recently joined Hedgeye as Demography Sector Head.

 

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WHAT’S HAPPENING

 

The U.S. nightlife industry is suffering. Over 10,000 bars have shut down in the past decade—with closures reaching a peak of six per day in 2014. Even big joints are going down, including four of Atlantic City’s 12 casinos last year.

 

Millennials: Where the Wild Things Aren't (And The Investing Implications) - Slide3

 

It’s not just a U.S. trend. Nightclubs in Britain fell over the last decade from 3,144 to 1,733—a 45 percent drop. In the Netherlands, the number of nightclubs and “discos” have meanwhile fallen by 38 percent.

 

Kids these days just want to live in their f---ing own little worlds in their bedrooms watching Netflix and becoming obese.” –frustrated UK bartender cited in The Economist (2015)

WHY IT’S HAPPENING

 

Young adults typically provide the top-line growth for drinking places. But today’s young adults are drinking (and smoking) less. This was a trend first noticed when the oldest Millennials were in highschool back around 2000, and the trend is aging with them as they grow older.

 

Millennials: Where the Wild Things Aren't (And The Investing Implications) - Slide6

 

When they do drink, moreover, Millennials are less likely to do so in anonymous settings with random strangers. Why?

 

(1)  Millennials use social media and smart phone to choose exactly who they want to be with. You no longer have to be with everybody in order just to meet somebody.

(2)  The demographic weight of the Boomers, as they age, is changing the social mood tone in a more sedate and conservative direction. When Boomers were young, the culture celebrated wild night life. Now it celebrates mindfulness and juice diets.

(3)  Millennials—a.k.a. “Generation Yawn”--themselves show a wide-ranging aversion to personal risk-taking of every variety, including the edgy nightclub/bar lifestyle. Assertive Millennial women may be taking the lead here: They are devaluing male-dominated hedonism, and the men are mostly going along.

BROADER IMPLICATIONS

 

In the media, Boomers (and Xers) are embracing the dysfunctional “wild child” label, even as Millennials abandon it. There is a burgeoning category of movies and TV shows centered on “Baby Boomers behaving badly.” Millennials, meanwhile, are flocking to the “new nice” in entertainment, hosted by never-nasty hosts like Jimmy Fallon and Trevor Noah.

 

Millennials: Where the Wild Things Aren't (And The Investing Implications) - Slide11

 

Sports brands are losing their bleeding edge. Nike e.g. is less into black and winning at all costs—and instead doubling down on neon and pastel and “athleisure.” Millennials who do color runs and tough mudder are not trying to beat each other. Activities associated with competition and danger (like snowboarding) are on the decline—along with bar games like pool and darts.

 

Las Vegas casinos, seeing that Millennials are not as attracted to drinking and gambling as older generations, are ramping up on sociable skill games with leaderboards. They’re also investing more in spas, restaurants, and even underground wine caves to give Millennials more spectacular and “shareable” experiences.

 

Millennials: Where the Wild Things Aren't (And The Investing Implications) - Slide9


McMonigle: An OPEC Oil Production Freeze? Get Real.

Takeaway: OPEC and Russia have set April 17 for the release of its production freeze. We're highly skeptical a meaningful agreement will be reached.

Editor's Note: Below is a research note on the oil industry and ongoing OPEC developments from Potomac Research Group Senior Energy analyst Joseph McMonigle.

 

McMonigle: An OPEC Oil Production Freeze? Get Real. - oil iran saudi

 

While we certainly expect that speculators will be swayed by the Doha discussions, we are highly skeptical that any meaningful agreement will be reached or that it changes the outlook for oil markets.

 

We view the freeze as OPEC's version of vaporware for two main reasons:

 

  1. A freeze is not a cut; and
  2. A freeze without Iran is not a freeze.

 

With Russia and many OPEC countries at or near maximum production amounts, a freeze will only continue the supply glut and add to record crude inventories.The freeze would only be meaningful with Iran's participation which is the only producer capable of ramping up production. But Iran has made it clear that it won't participate and even freeze proponents now concede that any agreement will exclude Iran.


There are increasing signs that Iran is achieving its production goal.  An official at the state-owned National Iranian Oil Company said on March 2 that February's crude exports had reached 500,000 bpd, and it expects an additional increase in March of 250,000 to 350,000 bpd. Shipping sources have also supported increased Iranian exports but we will standby for more independent confirmations.


Bottom Line

On June 2, OPEC will meet for its regularly scheduled meeting. We continue to see no chance of a production cut at this time and maintain our thesis that Saudi Arabia believes its market share policy is winning. 

 

CLICK THE IMAGE BELOW TO WATCH MCMONIGLE ON BloombergTV

McMonigle: An OPEC Oil Production Freeze? Get Real. - mcmonigle image today


Can Central Planners Save The World? Nope. (So Short Japanese Equities)

Can Central Planners Save The World? Nope. (So Short Japanese Equities) - central bank cartoon 02.17.2016

Don't believe all the central banking hoopla?

 

You're not alone.

 

Here's the latest way to play the breakdown in central planning via Hedgeye CEO Keith McCullough in a note sent to subscribers this morning:

 

"The yen is down -0.2% vs. USD this this morning at 113.72 and that registers an immediate-term TRADE oversold signal inasmuch as Nikkei signaled immediate-term overbought late last week (buy Yen, short Japanese stocks remains our current view there as the #BeliefSystem in central-market-planning breaks down)"

 

 

To be clear, Japan's central planners can't arrest economic gravity. That's why we think the recent rally in Japanese stocks will prove short-lived. 

 

Can Central Planners Save The World? Nope. (So Short Japanese Equities) - boj nirp

 

Here's the abbreviated tip via Twitter McCullough sent to Real-Time Alerts subscribers yesterday:

 

 

Meanwhile ... things aren't shaping up too well in Europe either, where Draghi is attempting to save Europe's deteriorating economy. According to McCullough: 

 

"After an ugly last week, equities are trying to bounce but unimpressively so post the Easter break – Italian Stocks (MIB) were -2.4% last week and +0.6% early this morning, but -14.6% YTD and still in crash mode -24% vs. this time last year when many thought European growth was going to be just fine (its consistently slowing now)"

 

How about Italy?

 

 

Ouch!

 

Other European markets off significantly from their 52-week highs?

 

  • France (CAC 40): -17.7%

  • Germany (DAX): -20.7%

  • Spain (IBEX): -26.0%

 

The central planning belief system is breaking down.


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Atlanta Fed GDPNow Model Jumps the Shark

Takeaway: How a “forecast” goes from +2.7% GDP only a month ago to +0.6% today boggles the mind.

Editor's Note: This is an abridged excerpt from today's Early LookClick here to subscribe.

 

Atlanta Fed GDPNow Model Jumps the Shark - z fonz

 

Wow. Is this Atlanta Fed “GDP Now” model getting ugly. How a GDP “forecast” goes from +2.7% GDP only a month ago to +0.6% today is beyond me, to be quite frank!

 

We’re sticking with what was the Street’s low Q1 US GDP forecast of 1% (our predictive tracking algorithm and mapping/measurement #process has been accurate, within 25-50 basis points, on GDP for the last 5 quarters – without the 200bps intra-quarter swings!).

 

And, more importantly, we’re reiterating that the US economic and profit cycle won’t even have a chance of putting in a rate of change (cycle) bottom until Q2 which, candidly, won’t be reported until Q3.

 

Click to enlarge

 

...AND Here's Fonzie jumping the shark.


HBI | Short the Tighty Whities

Takeaway: Margins and EPS at peak. Company buying stock when mgmt selling.  Estimates 20% high next yr and 40% by yr3. HBI should be a high teen.

We added HBI to our short list yesterday.  We don’t like the Brands, don’t like Management, and don’t like the Company, but that alone is no reason to short a Stock. What is, however, is the fact that we think that earnings and margins are at peak. We’re 7% below consensus this year, -20% in ’17, -30% in ‘18, and -40% by year 3. Some argue that stock might seem cheapish today at a mid-teens multiple and 5% FCF Yield – though we really don’t follow that logic. Once the dust clears from the acquisitions, special charges, and cotton prices normalize from the 7-year low, we think we’ll be looking at lower multiples on lower earnings and cash flow. A low double-digit multiple on our numbers gets us to a high-teenager. We don’t like high teenagers. Perhaps management agrees, especially CEO Noll who has cut his stake in half over four months.

HBI  |  Short the Tighty Whities - 3 29 2016 Chart 1

 

Here are some factors to consider…

1) Why? Can someone, ANYONE, explain to me why HBI has operating margins of 15%? That’s demonstrably higher than the following companies – UA, RL, PVH, GES, CRI, ANF, KATE, and yes – even NKE. It’s also well above its key retailers (WMT, TGT, KSS, JCP, AMZN). Why should a company whose primary brand sells through mass channels and department stores have higher margins than the best brands in the business?  As hard as we try, we cannot figure it out aside from over-earning due to a 7-year trough in cotton prices and the temporary benefit of being a serial acquirer and restructurer of companies in an effort to grow away from its core.

HBI  |  Short the Tighty Whities - 3 29 2016 HBI EBIT

 

2) Let’s consider how the margin structure changed at HBI over the past 4-years. Cotton peaked in the market at about $2.00 in 2011, which ultimately flowed through and hit HBI’s margins in 2012.  That was when the stock was at a split-adjusted $5. Overly penalized, for sure. But we’d argue we are seeing the inverse today. Since the precipitous decline in cotton to the $0.57 level we see today (a 7-year low and near a 20-year low), HBI recouped seven (7) full points in Gross Margin. Over the same time period, how much did the company see flow through to EBIT margin? Seven. Ordinarily, we’d like to see a company invest more of the upside. They’ll say they ‘innovate to elevate’. But we’ll bet there’s a direct flow through in margin downside if either a) cotton prices head higher, or b) if Wal-Mart and Target decide that HBI is making too much money.
HBI  |  Short the Tighty Whities - 3 29 2016 Chart 3

 

3) Buying at the Top? HBI buying so much stock when margins are at all-time peaks (and management is selling) comes across to us as flat-out reckless. In fairness to HBI management, we see this behavior from most major consumer companies – they buy stock when they CAN and not when they SHOULD. This is not unlike Target, which is taking the incremental $1.2bn it gained from its pharmacy business and using it to buy back shares at $80. Our sense is that it will come back to haunt them if we’re right on earnings and this stock is in the high teens.

 

4) Acquisition Behavior Bothers Us. This company has acquired an average of a company a year for 5-years for a total of $1.5bn. It’s also taken $546mm in restructuring charges, or 25% of non-GAAP EBIT, since the Maidenform acquisition in October 2013.

 

5) As hard as it might try, HBI can simply not grow online. If there was only one statistic we could see for a consumer brand to gauge the health of its business, it would be the direct to consumer (DTC) sales of its product. DTC sales at HBI, however, have shrunk as a percent of sales over the past 5 years from 9.5% to 6.8%. We’ve never seen a company do that before. Our sense is that WMT, TGT, the Department Stores, and Dollar Stores all would react severely if HBI tried to go direct.  And yes, we understand that WMT and AMZN sell Hanesbrands online, which counts as a wholesale sale on the P&L but shows up online. It does not matter. Margins are better for a direct sale full-stop. We refuse to accept the premise that underwear is not a category that lends itself to online sales. Tell that to Tommy John, Lululemon, and UnderArmour, who all have 30-40%+ online businesses and are charging $30-$40 per pair (not package), and they can hardly keep them in stock. It’s abundantly clear where the trend is going – and HBI can innovate all it wants, but it’s likely not going to be a player in this premium game.

 

6) When management buys a share of stock, we’ll step back and question our logic (though we’ve done that a few times already). We have seen an absolutely massive degree of selling from the management team over the past year – see Rich Noll’s selling activity below. Specifically, he has sold $85mm in stock over the past 14 months, most of that +/- $2 of where it is trading today.

HBI  |  Short the Tighty Whities - 3 29 2016 Chart 4


CHART OF THE DAY: Past Peak Income & Consumption Growth

Editor's Note: Below is a brief excerpt and chart from today's Early Look written by Hedgeye CEO Keith McCullough. Click here to learn more.

 

"... Sure, a growth bull might say “but, the consumer and housing are still strong parts of the US economy”… but a gentlemanly rate of change person like me would correct them by reminding them that rates of change continue to slow from their respective cycle peaks.

 

On economic cycle matters, saying things are “good” or “bad” means absolutely nothing to us; measuring and mapping whether things are getting better or worse is what matters most. We’re very reasonable and tolerant about all 2nd derivative debates."

 

CHART OF THE DAY: Past Peak Income & Consumption Growth - 03.29.16 chart


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