Hedgeye @ Rutgers: Howard Penney’s Bear Case on Chipotle $CMG

On November 23, when Chipotle was in the throes of its food borne illness crisis, Hedgeye Restaurants Sector Head Howard Penney spoke to a Rutgers Business School marketing class (one of CMG’s core demographics: college students) and raised an additional red flag: is Chipotle misleading its consumers by boasting a fully non-GMO menu?