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CMG | NO REMORSE, THE HUBRIS CONTINUES

Chipotle Mexican Grill (CMG) remains on our Hedgeye Restaurants Best Ideas list as a SHORT.

 

HEDGEYE OPINION

Today, Chipotle management spoke at the Bernstein Consumer Summit, in large part about their recent E. coli outbreak and how they plan to reach the other side of it. The hubris that management seemed to display was remarkable, in which they showed little remorse for the victims and turned quickly to how they will build traffic once again. Chipotle is quickly beginning to look just like any other restaurant company. They will no longer be cutting cilantro, tomatoes or lettuce fresh in house as they are labeled high risk items to be infected with E. coli. Additionally, if you didn’t know already, their corn mixture is not fresh; due to a short harvest season they freeze the yearly supply at the end of the summer and thaw it as needed. Management is working to implement changes immediately, no matter what the cost is, which we liked to hear. But this will all come with extra costs, and management openly admitted that although not immediately, they are confident that they have the ability to increase price to offset these costs. CMG would have to take a sizeable price increase to offset added infrastructure investment as well as labor pressure. We don’t think it is possible, the days of CMG’s far above industry average margins will be in the past.

 

In CMG’s recent release on food safety (click HERE to view), CMG made an interesting comment, it reads, “there are about 48 million cases of food-related illness in the U.S. annually, including 265,000 cases of E. coli.” We read this as, “sorry, but we aren’t the only ones causing people to get sick.” This is just a continuation of the hubris from management in which they believe they are not at fault and somehow better than their competitors who use a similar supply chain as them.

 

We remain firmly SHORT, as we see downside to the $350-$400 range.

 

FOOD SAFETY PLAN

CMG has hired Dr. Mansour Samadpour of IEH Laboratories and Consulting Group to revamp their supply chain and ensure the safety of all the food. He was asked to “design a more robust food safety program to ensure the highest level of safety and the best quality of all meals served at Chipotle.” He has set out to add more washing and testing technology at distribution centers as well as shelf life testing to be used in restaurants. Management has also embarked on enhancing internal training to ensure all employees understand the importance of food safety.

 

On the supplier front, CMG is in the process of working with them to implement more stringent testing so any bad crops are stopped at the source. Additionally, management does not believe there will be any shortages of naturally raised, sustainably sourced or organic products needed for them to operate.

 

Improving food safety will be a significant investment, food safety is going to be a greater focus for the organization going forward. They are implementing this at such a fast pace they openly admitted they were doing it inefficiently, but they will refine the process after it is executed.  

 

Management believes that they have pricing power in order to cover these additional costs. They will begin to look at this dynamic closer to 2017, as it would be disingenuous to raise prices immediately following this outbreak.   

 

WHAT IS THE PLAN FOR TRAFFIC RECOVERY?

Management has spoken with the CDC and the FDA and they said at some point in the future they would declare the restaurants clear of E coli. At that time management plans to market through traditional media, direct mail (BOGO’s), and perform “critically placed interviews,” to say this is over and invite people back in. CMG has conducted research studies specifically regarding this outbreak and they learned that just 57% of CMG customers are aware of this outbreak. They also learned about some lost regular customers due to lack of trust and some new adopters drifting away because they have other options.  No matter how you slice it, the road to recovery for CMG is going to be a long one.

 

TECHNOLOGY AND THE 2ND LINE

CMG is working to make mobile ordering a bigger part of their business, while they improve the efficiency of their second make line. They are going to be standardizing the process and creating tools to control portions. Online and mobile order customers will no longer be able to provide text commentary, although they will still be able to customize to some degree. Part of the enjoyment of eating at Chipotle is being in line and watching your meal being put together, getting to customize everything as you go down the line. That goes away when you order online. Some customers may not care about that, but as lines become shorter because people realize Chipotle is just as healthy as any other fast food, what will happen then?

 

RECENT NOTES

12/6/15 CMG | STARTING TO COME CLEAN

11/23/15 CMG | SHORT THE FUNDAMENTALS

11/17/15 CMG FLASH CALL | SHORT HYPOCRISY THEORY GAINING MOMENTUM

 

Please call or e-mail with any questions.

 

Howard Penney

Managing Director


 

Shayne Laidlaw

Analyst

 


The Real Reason You Should Be Concerned By China’s Recessionary Trade Data

Dominating headlines today was China’s NOV trade data. Import growth, while still in contraction territory, improved sequentially and is now accelerating on a trending basis. Counterbalancing that was continued softness in the rate of Chinese export growth – which was essentially unchanged from OCT – as well as sequentially soft trade balance figures.

 

The Real Reason You Should Be Concerned By China’s Recessionary Trade Data - IMPORTS

 

The Real Reason You Should Be Concerned By China’s Recessionary Trade Data - China Exports YoY

 

Weighing on sentiment was the PBoC’s decision to set the USD/CNY reference rate to the second weakest level since the August 11th devaluation (6.4078 vs. 6.3985 prior). Both the spot and reference rate are now trading at/near ~four-year lows. It didn’t help sentiment that this policy adjustment came in conjunction with data that showed China’s FX reserve balance plunged -$87.2B in NOV (the third-largest decline in at least 10Y) to the lowest absolute level since FEB ‘13.

 

The Real Reason You Should Be Concerned By China’s Recessionary Trade Data - China CNY Reference Rate

 

The Real Reason You Should Be Concerned By China’s Recessionary Trade Data - China Foreign Exchange Reserves MoM

 

The Real Reason You Should Be Concerned By China’s Recessionary Trade Data - China Foreign Exchange Reserves

 

Despite the aforementioned [marginal] shift in FX policy we continue to believe the CNY is not at risk of a material one-off devaluation. The August devaluation was not intended to promote export growth as bandied about by Western financial media, but rather to correct a longstanding imbalance that had developed between the spot and reference rates. That imbalance remains corrected – for now at least.

 

The Real Reason You Should Be Concerned By China’s Recessionary Trade Data - China CNY Reference Rate Spread

 

The Chinese economy could obviously stand to benefit from a material devaluation of the CNY (CLICK HERE for more details), but instead of incremental sharp devaluation(s), we believe the PBoC is likely to guide the CNY 15-20% lower vs. the USD throughout the next Five-Year Plan.

 

Investors should expect Beijing to favor stability over destabilizing devaluations that would perpetuate an acceleration of already-rapid capital outflows. NDF spreads – while certainly still pricing in continued weakness in the CNY and CNH over the NTM – would seem to suggest as much.

 

The Real Reason You Should Be Concerned By China’s Recessionary Trade Data - China Estimated Capital Flows

 

The Real Reason You Should Be Concerned By China’s Recessionary Trade Data - China NDF Spread

 

We don’t want to belabor our thoughts on the Chinese yuan, which has become one of the top 2-3 topics de jour in our recent client discussions. For our more expansive thoughts on this topic as well as on the Chinese economy in general, please review our 11/19 note titled, “Can Beijing Maintain Exchange Rate Stability Or Is the Chinese Yuan the Next Thai Baht?”.

 

In short, with key high-frequency growth indicators continuing to consistently come in on the lower end of historical ranges and various measures of inflation continuing to decelerate on both a sequential and trending basis, it only makes sense for Western investors to anticipated increased policy support to combat this #Quad4 setup, at the margins. But with 1Y OIS pricing in a stable outlook for policy rates (-5bps  spread vs. benchmark 7-Day Repo Rate; ~flat over the past 3M) we continue to pound the table on our belief that Beijing will continue to do what we think is necessary per the structural headwinds we’ve identified throughout the Chinese economy – i.e. continue downshift GDP growth in an orderly manner.

 

The Real Reason You Should Be Concerned By China’s Recessionary Trade Data - China Economic Summary

 

Shifting the discussion back to the title of this note, China’s NOV trade data is confirmatory of a core belief we have at Hedgeye: global growth continues to decelerate on a trending basis, which implies that it did not bottom in OCT like some of our competitors claim it has.

 

I personally don’t know how one can look at the following chart of global export growth (IMF data through 3Q) or the following chart of export growth trends across each of the G20 economies and say that global growth has “bottomed”.  Admittedly, I’m never in competition for being the smartest guy in the room when Keith and I visit with clients, but still…

 

The Real Reason You Should Be Concerned By China’s Recessionary Trade Data - IMF World Exports

 

The Real Reason You Should Be Concerned By China’s Recessionary Trade Data - EXPORTS

 

Surely the key risk to the reflationist view is that global demand growth just never shows up. That is certainly is what is being implied by the current rate of global export growth. Per the following reasonably tight correlation, it is reasonable to expect that global growth decelerated to somewhere around flat YoY in 3Q15.

 

The Real Reason You Should Be Concerned By China’s Recessionary Trade Data - World Exports vs. World GDP

 

The Real Reason You Should Be Concerned By China’s Recessionary Trade Data - World Exports vs. World GDP 2

 

Admittedly, however, there is upside to that forecast given the relative resilience of the U.S. consumer, but as we highlighted in our 11/25 note titled, “Can’t Sneak #GrowthSlowing Past the Goalie”, the NTM outlook for real PCE growth in the U.S. is as dour as it has been at any point in time since late-2007.

 

If the domestic consumption growth finally folds like manufacturing, exports, capex and corporate profits all have before it, a global recession in 2016 is not at all out of the realm of possibly given the current state of international economic affairs.

 

The Real Reason You Should Be Concerned By China’s Recessionary Trade Data - 12 8 2015 3 47 40 PM

Source: Bloomberg L.P.

 

Given the recent strength in domestic auto sales, it may be worth adding General Motors (GM) to your “FANG” screen. A quantitative breakdown in those stocks would likely be a harbinger of that the proverbial “music” has officially stopped.

 

Have a great evening,

 

DD

 

Darius Dale

Director


Cartoon of the Day: Meanwhile On Skid Row...

Cartoon of the Day: Meanwhile On Skid Row... - Oil cartoon 12.08.2015

 

Oil (WTI) smoked for another -5.9% drop yesterday and -0.27% today, taking its epic deflation to -43.3% year-over-year.


Hedgeye Statistics

The total percentage of successful long and short trading signals since the inception of Real-Time Alerts in August of 2008.

  • LONG SIGNALS 80.32%
  • SHORT SIGNALS 78.48%

UNFI | IN TRANSITION

We are moving United Natural Foods (UNFI) to the Hedgeye Consumer Staples LONG bench.

 

HEDGEYE OPINION

We have ridden the wave on this name, going long at ~$49 (Black Book HERE) up to ~$55, and now down sharply to ~$37. We will be the first ones to admit that we did not time this trade correctly, misjudging the Whole Foods (WFM) effect, the overall natural and organic category going more mainstream, and the slowing center of store. At ~$49 UNFI was trading at 2008 recession levels, what we called a “generational opportunity,” at the time that was an accurate portrayal. Markets change, and we have to change with them. One may ask; why aren’t you moving it to the SHORT side? If it wasn’t a generational opportunity at $49, we definitely believe it is below $37, but we need to see a few things play out before gaining confidence in the long-term trajectory of UNFI.    

  1. Fill newly added capacity
  2. Grow within current stores
  3. Win new contracts
  4. Acquire fresh food assets

UNFI is still a great company, with a solid management team. The market is changing around them; natural and organic is now mainstream and available in more locations besides just the natural channel (WFM) and the center of store is struggling as consumer reach for more fresh items. UNFI must learn to change with this market and we are confident they are working towards that. They still maintain one of the largest portfolios of natural and organic products and provide a differentiated, value-add service that their customers appreciate and need. Bottom line is that the TAIL story is still in tacked, but there will be some near term turbulence as we are seeing today.  

 

1Q16 EARNINGS RESULTS

For all intents and purposes this was an ugly quarter, one that included a top and bottom line miss, with a full year 2016 guide down.  Net sales for 1Q16 were $2.08 billion versus consensus estimates of $2.09 billion. Operating income decreased 7.7% YoY to $53.9 million, this also missed consensus expectations of $60.5 million, was heavily impacted by a $2.8 million restructuring charge related to the loss of the Albertsons contract. Adjusted diluted EPS for the quarter was $0.63, coming short of consensus estimates of $0.68 by $0.05.

 

MANAGEMENT GUIDANCE

Management appeared especially cautious on the call, as they called 2016 a transitional year for the company. They continuously pointed out the competitive nature of the industry, and the troubles with the center of store. Management appeared wary of top line growth as they reposition the business to appeal to current consumer trends of fresh, perimeter food items and ethnic gourmet.

 

Management guided the full year down, revenue is now expected to be in the range of $8.4 to $8.6 billion versus previously announced guidance of $8.5 to $8.7 billion. Earnings per diluted share are now expected to be $2.73 to $2.84 versus previously announced guidance of $2.80 to $2.93.

 

Please call or e-mail with any questions.

 

Howard Penney

Managing Director

;

 

Shayne Laidlaw

Analyst

 

 


Commodities Curl Into the Fetal Position

Takeaway: The CRB Index is down -23% year-to-date.

Commodities Curl Into the Fetal Position - fetal position

 

It looks like the October “reflation” call was just as bad as the July one – global growth continues to slow. What has become clear is how largely misunderstood deflation has been over the last 18 months. We’ve entered the most painful part of a crash in inflation expectations – the capitulation.

 

The CRB Index made-lower-lows -23% YTD yesterday and Oil/Copper had only bounced +0.7% and +0.2% respectively this morning, before both headed lower. 

 

Commodities Curl Into the Fetal Position - CRB update

 

Here are a few of the components within the CRB Index that were crashing yesterday:

  1. Oil (WTIC) smoked for another -5.9% drop, taking its epic deflation to -42.9% year-over-year
  2. Natural Gas tanked another -5.2% to, taking its crash to -45.6% year-over-year
  3. Copper deflated another -1.4%, taking its epic deflation to -30.1% year-over-year
  4. Cattle prices dropped another -2.3%, taking its crash to -26.2% year-over-year
  5. Coffee prices got tagged for another -1.1% loss, taking its epic deflation to -31.5% year-over-year

 

Aren’t epic deflations and crashes fun? And don't confuse today's mixed trading as a bottom for deflation.

 

But, ex-all-of-it, “price stability” seems to be tracking right at the Fed’s target!


The X Factor: ‘Ex-Everything, Financial Markets Look Really Good’

 

In this excerpt of The Macro Show this morning, Hedgeye CEO Keith McCullough pulled up charts of crashing equity markets around the world and took Wall Street to task for its nonsensical bullish stock market thesis that “Ex-Energy the stock market looks good.”

 

Subscribe to The Macro Show today for access to this and all other episodes. 

 

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