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Setting the Record Straight

Takeaway: Old Wall and its click-bait media has failed America.

We’ve heard some whoppers in our day, but what went down on Twitter yesterday may take the cake.


In short, a number of people completely mischaracterized a tweet Hedgeye CEO and Founder Keith McCullough wrote late in the afternoon. It ended up with a swarm of trolls accusing him of kicking a man who had just lost his job at Bloomberg.  


Let’s set the record straight.


Here’s the tweet that ignited the fireworks.


Setting the Record Straight - z bberg 2


As you can see above, McCullough’s tweet was directed at Bloomberg—not the recently laid off employee who emailed him. This was lost on the trolls.


As many people know by now, Keith has been increasingly critical of Bloomberg News and its “click-bait strategy” premised on peddling “a false economic narrative.” It’s clear to anyone paying attention that Bloomberg has made a series of poor editorial decisions over recent years. It appears that this may be finally catching up and costing people their jobs.


Most importantly… like the old-line media that Keith has been taking to task, Keith’s accusers only see their own prejudices and don’t bother to dig beneath the surface. While the haters were attacking him in earnest, Keith had already personally replied back to the laid off employee. In fact, Keith had thanked him for his email and offered to set up a job interview with him.


Setting the Record Straight - z bberg 3


Keith’s issue all along was with Bloomberg. It was never about the individual let go by them.


Setting the Record Straight - z bberg 4


Setting the Record Straight - z bberg 5


Setting the Record Straight - z bberg 6


The bottom line according to McCullough:


“What does an organization that is struggling as a result of selling fiction instead of truth deserve?  These left-leaning journos don't want the truth, they want a story. Real investigative research and journalism is a huge employment opportunity for truth seekers. Old Wall and its click-bait media has failed America. Bloomberg's strategy failed - so now they lay people off, and I give every honest soul who deserves one an interview. We're going to continue interviewing and hiring those they failed.”


Setting the Record Straight - z bberg 7

LNKD | Tracker Update (Talent Solutions)

Takeaway: Our tracker has moderated somewhat, but is still improving. However, we're still cautious about staying long into its 2016 guidance release


  1. SELLING ENVIRONMENT REMAINS SOLID: Our LNKD JOLTS tracker flattened out following the final update to 3Q15, suggesting an improving, but moderating selling environment.  Our tracker has produced a relatively tight correlation with LNKD's Talent Solutions ARPA dating back to 1Q11 (~0.72).  As a reminder, our LNKD Talent Solutions TAM analysis suggests that the bulk of that TAM is in the upsell opportunity (ARPA) vs. new account volume.  See 2nd note below for detail.  
  2. BUT CAUTIOUS INTO ITS 2016 GUIDANCE RELEASE: Our concern is not LNKD's fundamentals, but rather a conservative mgmt team that probably isn't willing to box itself into guidance that is can't confidently raise throughout the year.  The good thing is that won't be until February, so we will get at least 2-3 more updates to our tracker before then.  If our tracker continues to improve, then we may stay long into the release.  If not, we're definitely getting out of the way, and will reasses the setup post print.  


See the notes below for supporting detail/analysis on our LNKD Long thesis and post-print thoughts.  Let us know if you would like to disucss.  


Hesham Shaaban, CFA




LNKD | Tracker Update (Talent Solutions) - LNKD   ARPA vs. JOLTS 3Q15 4


LNKD: Thank You Santa (3Q15)
10/30/15 09:26 AM EDT
[click here]


LNKD: New Best Idea (Long)
07/14/15 08:00 AM EDT
[click here]

BREAKING: Draghi To Double Down on 'Whatever It Takes'

Takeaway: ECB President hints at easing after acknowledging deflationary risks.

BREAKING: Draghi To Double Down on 'Whatever It Takes' - Draghi cartoon 01.08.2015


ECB President Mario “Whatever It Takes” Draghi is teeing up another round of quantitative easing. Draghi addressed the European Parliament this morning ahead of the central bank’s December policy meeting. During the Q&A, Draghi’s responses were exceptionally dovish:


“The option of doing nothing would go against price stability… That is what will outline the strategy for the coming months.”


BREAKING: Draghi To Double Down on 'Whatever It Takes' - ecb draghi


In a note to subscribers, Hedgeye CEO Keith McCullough broke down Draghi’s comments and the recent policy about-face:


“After suggesting #Deflation wasn’t a risk and European growth was 'encouraging,' our man Mario (ECB President Mario Draghi) pivots to 'downside risks are now clearly visible … and inflation dynamics have weakened.' Finally, some #truth. Don’t forget that Down Euro = #Deflation via Strong USD.”


In related deflationary news, commodities are getting crushed.


BREAKING: Draghi To Double Down on 'Whatever It Takes' - crb chart


BREAKING: Draghi To Double Down on 'Whatever It Takes' - copper dr


It is just an awful November for whoever bought into the “reflation” thing that our competition has been pitching since July. 

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KSS | Sell Green

Takeaway: This quarter was ALL Financial Engineering and Nike channel fill. Both will end. Short the stock.

Given all the noise in retail these past few weeks (and Macy’s yesterday), we completely agree that the KSS print looks bullish at face value.  After all, 7% EPS growth is about as good as KSS could hope for, even if 600bp of it came from financial engineering and the other 100bp came from Nike (yes, ALL of KSS’ incremental revenue had a Swoosh on it). The irony here is that if you dial the clock back 3 weeks and look at estimates before the Street downwardly adjusted due to concerns over the Sector, this would have been a perfectly in-line comp, EBIT and EPS number.  Importantly, we think that the 6% growth from financial engineering on top of a 3.9% dividend yield will placate the growing angst among existing KSS shareholders in the wake of the 44% drop in the stock off the March highs. We want to be as clear as day on our positioning here – we would absolutely bet against the ‘it’s a great cash flow’ story, and would short it today into strength (which, ironically again, is at the same exact level it was a week ago).  We think that earnings will fall by $1.50 from here, which will threaten management’s ability to buy back stock and ultimately, threaten the dividend. Once cash flow support goes away, then we’re left with KSS trading at 7-8x $2.50 in EPS, which leaves us with a stock in the high teens. Yes, it will take a number of years for this to play out. But if you’re tempted to chase this ‘cheap’ stock in the $40s – don’t.


If there was anything in the print that challenges our thesis it is that credit income was ‘up’. It could be up $10, $100k, or $10mm. Of course, management won’t disclose. If it turns out to be $10mm, then we’re going to have to get sharper on timing of when our Credit Call plays out. If it is up marginally, then we’ve started to see the beginning of the end.


KSS | Sell Green - KSS earnings


Below is our previous note on KSS from 11/10




Takeaway: Miss or no miss, KSS should start with a 2. Major unappreciated risks: credit, online, labor costs, full penetration, 40mm sq ft too many. 


It’s hardly a unique line of thought – given the sales weakness across retail -- that KSS is likely to miss or guide down on Thursday. After all, the stock is off 25% since the 2Q print, which in itself was off by yet another 25% decline 13 weeks earlier. While we find it odd that short interest is sitting at 18 month lows, it’s pretty obvious that expectations into Thursday are for a miss. While we share that line of thought, we want to be clear about something…the REAL reason we are short KSS has yet to meaningfully transpire. We have high conviction that this will begin to play out over the next six months, which should result in at least another 25% downside in the stock – for starters.


The REAL Short Case

The real part of the story we think people are missing has to do with KSS Credit, and the dangerously elevated risk that exists regardless of whether the consumer environment or credit cycle weakens.  The punchline is that KSS recognizes about $430mm, or 25% of cash flow, in the form of credit income. There’s nothing wrong with that – though people should understand that it is booked as a counter-cost, artificially lowering reported SG&A. In other words, KSS SG&A of $1.6bn is actually over $2bn. That’s about $1.50 per share in earnings associated with credit. At face value, it appears that KSS grew SG&A by a 0.9% CAGR over the past 4 years, but in actuality it grew by 2.3%. A mere 140bps might not seem like much, but it’s rather HUGE for a zero-square footage growth retailer that can’t comp.

KSS | Sell Green - kss chart1 11 10


That, by itself is nothing more than flagging a part of KSS model that is certainly taken for granted – until the cycle rolls. But our view is that credit income will begin to go down, hence taking up SG&A meaningfully and threatening earnings. Here’s why…


The History of KSS Credit Is Actually A Statement About the Future Growth. Consider the following chain of events (outlined in the chart below).

  1. Back in 1995, KSS wisely took advantage of a strong environment for proprietary credit by starting the Kohl’s card. Good move.
  2. Fast Forward to 2006 -- the company sold the credit portfolio to JPM/Chase – another timely move. KSS had only 650 stores at that point, and Chase rode the wave as KSS broadened its footprint to over 1,000 stores – and $250 in credit income for KSS.
  3. But in 2011 – about the same time KSS meaningfully slowed the growth rate in its footprint, Chase saw its growth rate in this portfolio slow dramatically as KSS hit a wall with customer acquisition. The options were to add more stores to find new customers (impossible), or lower FICO standards to acquire a lesser quality consumer.
  4. Solution? Switch to Capital One who has ‘easier’ credit standards and was willing to take one lower-quality customers in KSS existing markets. Over the next four years, credit income went up by a full $1.00 per share to nearly $1.50. Again, this represented higher spending by a more marginal consumer as the economic recovery shifted into innings 4 through 8.
  5. Then, in 2014 the COF partnership hit a wall, and had to either lower consumer credit standards again or find a new party who would underwrite the marginal consumer. That’s when KSS started its own Yes2You rewards plan. This is a non-credit plan, but importantly it offers rewards members similar promotional benefits as if they were Kohl’s Card holders. This is targeted at the people that would not have been approved for the COF card. Again…targeted at people who were not approved for a Capital One Card! Note: the COF agreement is still in place. It simply does not have SSS growth opportunity as it once did.
  6. Our research suggests that there is a high probability of cannibalization. For example, a person who previously got rewards points through buying with the COF/KSS card could now go ahead and buy the same merchandise, get the same discounts, but sap down their Mastercard, Visa, Amex, Diner’s Club…whatever. The sale still shows up on the top line, but no longer is the corresponding credit charge netted against SG&A. There is absolutely no way we can rationalize that this is anything other than #bad for KSS.

KSS | Sell Green - kss chart2 11 10

KSS | Sell Green - kss chart3 11 10

This whole ‘cannibalization thing’ is not just theoretical. Our survey work shows that there is a 16 point delta in credit card usage between a KSS card holder and Y2Y rewards member only.

KSS | Sell Green - kss chart4 11 10


This Was Inevitable

Why would KSS do this? Because it HAD TO. If it’s history of credit partners doesn’t tell the story, then simple penetration math does.  Based on our calculations, KSS has already attracted 75% of the potential customer base to its stores every year.  We can assure just about anyone that the last 25% costs a lot more to acquire than the middle 50%.

KSS | Sell Green - kss chart5 11 10


“But KSS Is So Cheap”

Optically, KSS is trading at 10x forward earnings, 5x EBITDA, and a 10% free cash flow yield. Yes, that’s definitely cheap. But that assumes that the Street’s numbers are right. We think they’re off by a wide margin. We think a base-case 2016 number is 20% below the consensus – or $3.90, and a more beared-up number of $2.50 – assuming credit cannibalization, a weaker and more deflationary retail environment, and slight pressure in the base credit business. In this case, KSS is trading at 20x earnings and a 6.5% FCF yield. Hardly ‘cheap’ considering that department stores have traded over 20% FCF yield in past downturns.


Here Are Some Factors to Consider on the Upcoming Quarter


Comps – This stock has gone from high expectations to low expectations in just six months, collapsing by 44% from the April pre-earnings euphoria that KSS would actually put up a 4-5% 1Q comp. Unfortunately for the Bulls, KSS gifted them a 1.5% 1Q comp, and then proceeded to miss 2Q as well (0.1% vs 1.5% expectations).

Consensus comp expectations for the 3rd quarter have come down by 180bps from 2.5% to 0.7% a level that we think is actually very doable in the grand scheme of KSS. Is that enough to make the stock work? Not at a 17x multiple when management was hosting a different investor group every week to bolster expectations like we saw in 1Q. But how bout today with KSS at 9.7x the Street’s NTM estimate? Yes, it probably is – at least over the near term until the street contextualizes the ramp we need to see in the business organically for the company to hit 4Q numbers which calls for a 280bps pop in the 2yr trend line.


Margins – On the margin side there is a lot more good news baked into consensus numbers as we head into 2H. To get to managements guidance (we characterize that as ‘best case’) which calls for 0bps to 20bps of GM improvement and 1.5% to 2.5% SG&A growth for the year and hasn’t been updated since the company reported numbers in February we need to assume the following…

  • GM – flat to up 30bps to hit the top end of the range in the face of a) a negative sales to inventory spread of -8% the worst number we’ve seen in 2+yrs, b) bloated inventories across the wholesale channel cited by, VFC, SKX, RL, FINL, NKE, etc., c) a growing dependence on e-comm, though the company no longer reports that number, it’s been the only part of the sales equation actually growing and it comes at a GM 1000bps below a brick and mortar sale, d) rising shipping costs as retailers in this space use ‘free shipping’ as the offensive weapon of choice this holiday season, and e) the 2nd warmest September in history and warmest October since 1963. Remember that the GM leverage guide was predicated on the assumption that inventory would be tightly managed in order to offset e-comm dilution, that’s a much tougher assumption to make in this current environment. Yet, consensus is still modeling 3 years of GM expansion.

SG&A – growth of 1-3% in 2H to get to the top and bottom end of the guided range which implies slight leverage best case and 35bps of deleverage worst case. With 80% of costs fixed its largely a function of what the company prints on the comp line and how much its able generate through its credit portfolio which we think is tapped and was out comped by non-credit for the first time in recent memory last quarter. That coupled with the rising retail wages this holiday season in the face of a 5% employment rate and wage inflation brought on by the $9.00 minimum wage mandate at two of the three biggest employers in the retail space (WMT & TGT) = a tough comp on the expense line.

Ponzi Policy? The Incestuous Mechanics of Quantitative Easing

In this excerpt of The Macro Show earlier this morning, Hedgeye U.S. Macro analyst Christian Drake explains the Fed's quantitative easing program and the massive impact it has on U.S. Treasury debt payments.  


Subscribe to The Macro Show today for access to this and all other episodes. 


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We are hosted a kick-off call for Hedgeye Materials coverage on Thursday, November 12th and will illustrated our investment process in the Gold Mining industry.

watch a reply BELOW. 


Gold Bugs Bitten:  Gold prices in dollars have declined since 2011, despite two incremental rounds of quantitative easing and perpetual zero interest rates.  US long bonds have performed well in a similar environment.  What are the gold bugs missing?  We’ll put forth our data-driven take in our Materials launch deck.


Differentiated Sector Approach: The Materials coverage team of Jay VanSciver and Ben Ryan applies our experience in cyclicals, macroeconomics, and commodities to produce Best-Idea focused, process-driven Materials sector research. 


Our research process has three key components:

  • Structural Weakness/Strength: Identify structural vulnerability or resiliency in commodity related business (e.g. over/under capacity, demand susceptibility, deteriorating/improving structural position) that should have a dominant impact on market prices.
  • Unidentified Supply/Demand Changes:  We then look within those industries to see if consensus estimates for production or consumption are likely to prove incorrect based on our data-driven proprietary forecasts ranges.
  • Identify Companies Valued Inappropriately Relative To Forecast:  Deep-dive company specific valuation work oriented toward finding effective exposure our broader commodity thesis.  We align with our firm's top-down macro view when applicable.


Coverage To Broaden: While we believe the Gold Mining Industry provides a clear platform to demonstrate our process, our coverage will expand in coming quarters to areas where we see the best alpha opportunities.  We plan to host at least one Best Ideas call per quarter and to publish daily/weekly sector highlights, in addition to key research notes.


Call Details:

Toll Free:


Confirmation Number: 13623545

Presentation Link: Materials Launch


As always, our prepared remarks will be followed by a live, anonymous Q&A session. Please submit your questions to . Also, for those of you who cannot join us live, we will be distributing a replay video of the call shortly after it concludes.



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Risk Managed Long Term Investing for Pros

Hedgeye CEO Keith McCullough handpicks the “best of the best” long and short ideas delivered to him by our team of over 30 research analysts across myriad sectors.