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Takeaway: UA Web Traffic trends leading athletic space. AdiBok to onsite manufacture by 2020. Nike will be there 1st.

UA - E-comm  Traffic Trends = Best In Class

UA traffic trends on a YY are basis are the best we've seen in the athletic space. Yep, better than LULU, Adi, and even NKE which has been growing like a weed -- in excess of 40% online in each of the past six quarters. The metric - which ranks all sites on the internet on a relative basis based on a) unique visits and b) page visits per user, has looked dynamite for UA throughout the year.

That tell us that a) UA continues to push its DTC agenda with sales growth in this channel on par with or outpacing the company average in 8 of the past 12 quarters. And b) brand heat remains strong as visitation to UA.com continues to outpace the rest of the industry on a relative basis.

Retail Callouts (10/21): UA E-Trends Best in Class, AdiBok 'SpeedFactories', NKE, LULU - 10 21 chart1

Adibok - Adidas Expects to Establish US Speedfactories by 2020 


3-D printing and on site manufacturing are hot button topics in the athletic space. But we can be sure of two things. 1) AdiBok will not beat NKE to market with this technology. 2) NKE's FlyKnit technology lends itself much more to this process than anything Adi currently produces. Adi is saying 2020 for on site customization, NKE quietly should have it rolled out by 2017.

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