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Editor's Note: The chart and brief excerpt below are from today's Early Look written by Hedgeye CEO Keith McCullough. Click here if you're tired of lousy, consensus research and want to stay a step or two ahead of the macro herd.

CHART OF THE DAY: Performance Lessons of the Last 3 Months - zz chart day 09.21.15 chart

...That’s why, from a Style Factoring perspective, if all you’ve done in the last 3 months is downshift your portfolio’s Equity Beta (i.e. sell your cyclical and chart chasing betas), you’ve beaten most of your competition.

Here’s how “Low-Beta” (mean performance of the Top Quartile in the SP500 vs. the Bottom Quartile) has performed:

  1. One-week duration = +1.1% (vs. High Beta -0.6%)
  2. One-month duration = -4.7% (vs. High Beta -6.0%)
  3. Three-month duration = -2.3% (vs. High Beta -13.7%)