Client Talking Points


So far, the Eurocrats have not delivered enough #cowbell at Jackson Hole and the EUR/USD has stopped going down on that +0.3% – ECB executive board member Benoit Coeure’s comments were half baked and ECB Vice President Vitor Constancio is there to speak for Mario Draghi – market expectations matter here… Constancio is not Draghi!


When we say ominous, we’re saying what our model sees, which is -7% of immediate-term downside in an index as what we call the “probable range.” European data this morning continues to be what it’s been, slowing – Spain’s CPI back in the red at -0.4% from +0.1% #Deflation.

S&P 500

First time we made SPY SHORT one of our Top 3 Macro Themes was July of this year (we were bullish on it in 2013) and the volatility signal here makes us actually feel like we don’t want to be right – there’s -8% of immediate-term downside in our probable range to 1822.


**Tune into The Macro Show with Hedgeye CEO Keith McCullough at 9:00AM ET - CLICK HERE

Asset Allocation


Top Long Ideas

Company Ticker Sector Duration

One of the ways that McDonald's is going to take market share back is through one of the most popular items on its menu—the Egg McMuffin. "I honestly believe that if there is a silver bullet, it’s all day breakfast for McDonald’s," says Restaurants Sector Head Howard Penney. "And I do believe they’re going down that road and they will do it."


Penney adds that we’ll probably know more about that at the November analyst meeting and what the breakfast potential will be. There’s obviously a lot of things that go around MCD doing breakfast (e.g. shrinking other parts of the menu, etc).


"We continue to like Penn National Gaming here due to stable regional gaming trends, better than expected quarterly and annual earnings, and the Plainridge and Jamul contribution to PENN’s two-year growth story," writes Hedgeye Gaming, Lodging & Leisure Sector Head Todd Jordan. 


It was a very good week for those sitting behind the long-bond coming out of the FOMC minutes release on Wednesday. During a tumultuous 5-day stretch in which the S&P 500 fell over -5%, subscribers who followed our recommendation on TLT were sheltered from the market storm and gained almost +2%. Moreover, during the past month, TLT has gained +5.7% versus a -6.8% loss for the S&P 500 (a 1,200 basis point difference). In other words, it has paid handsomely to buck the consensus tide.

Three for the Road


Process (4min VIDEO): How We Do Asset Allocation… via @hedgeye



In the land of the blind, the one-eyed man is king.

-Desiderius Erasmus Roterodamus


The percentage of recent college graduates in jobs that don’t require their degree rose from 34% in 2001 to 44% in 2012.

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GIS | Time to Close this Deal

General Mills (GIS) is on our Hedgeye Consumer Staples Best Ideas list as a LONG.


The widely rumored sale of Green Giant by General Mills continues to swirl. The latest is that B&G Foods (BGS) is taking a serious look into the asset. Frankly, we don’t care who buys it as long as it is a half way decent price. Our LONG bull call on GIS is partially dependent on them shedding non-core assets and acquiring high growth businesses. We believe this could be the first of multiple divestitures that GIS executes throughout the next couple of years. In our GIS Black Book we highlighted management identified non-core assets that could be up next.


GIS | Time to Close this Deal - CHART 1


The selling price of Green Giant is expected to be in the range of $600mm-$800mm pre-tax. We are expecting a hefty tax bill given the likely large step up in asset valuation that will need to occur.  This will still give them the ability to reinvest further into growing the top line or buy a small snacking business. We have talked a lot about the potential snacking assets out there right now and we think this would be the best use of cash.


Talking with many industry professionals it seems as though sales are starting to stabilize. More specifically, cereal, something that everyone seems to think is all GIS has, (in reality its only 20-25% of net sales in any given year) will start to see growth return. The cereal category has bottomed and we feel that there will be a year-over-year increase in the category as GIS and the competition have invested heavily to revive the category.


At the end of the day, rumors are exactly that, rumors, but this sale seems to be coming to fruition, baring complete disconnect on price. To reiterate, this is the first deal of many that GIS has to execute in order to transform their portfolio for growth into the future.


We continue to view GIS as one of the best large cap companies in the staples space. They just announced that they will be releasing 1Q16 results on September 22nd before the market opens. We expect to see continued sequential improvement as they have cleaned up ingredient decks and streamlined the business.


Please call or e-mail with any questions.


Howard Penney

Managing Director


Shayne Laidlaw





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Process: How We Do Asset Allocation


On RTA Live, Hedgeye CEO Keith McCullough responds to a user question on how to incorporate all of Hedgeye's retail products (with a specific emphasis on the Daily Asset Allocation).


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Do ETFs Share Blame for Wild Market Swings?

Palisade Capital Management CIO Dan Veru, Hedgeye CEO Keith McCullough and FBN’s Dagen McDowell debate the impact of ETF’s on the overall markets on Fox Business.

Cartoon of the Day: Cement Shoes (Kinda)

Cartoon of the Day: Cement Shoes (Kinda) - Oil cartoon 08.27.2015

Oil (finally) caught a bid today. A big bid. That said... it's still down a monster -55% since one year ago today.

Early Look

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