GIS | Fundamentally Turning the Ship Around

Takeaway: GIS is staying on our Hedgeye Consumer Staples Best Idea list as a Long, as we look at the great possibilities FY16 will bring.

General Mills has just announced the removal of artificial colors and flavors from its cereal.

 

“We’re simply listening to consumers and these ingredients are not what people are looking for in their cereal today,” Said Jim Murphy, president of the Cereal division. The change will affect roughly 40% of GIS cereals over the next two to three years. Currently, about 60% of GIS cereals are already free of artificial sources and have been that way for years.

 

This move comes as consumers are asking for simpler ingredient decks, with less added chemicals such as Yellow 5. In most cereals you will barely be able to see a difference, but others such as Trix and Lucky Charms may have slightly different colors. 

 

We continue to love the cereal category, and think that GIS is going lead it to greener pastures. This latest innovation by GIS is a big step and they are putting a lot of effort in across the organization to make sure it is done right.  R&D is obviously leading the pack ensuring that quality and taste are not sacrificed in the process of taking out these unwanted ingredients. While marketing will be tasked with delivering the message, educating consumers about the changes and that General Mills has them at top of mind.

 

GIS | Fundamentally Turning the Ship Around - GIS Artificial color chart 1

 

GIS | Fundamentally Turning the Ship Around - GIS artificial color chart 2

 

General Mills is fundamentally turning this ship around as they continue to listen to the consumer. Management continues to impress us with their desire to adapt to the changing taste preferences of consumers. Heading into a very important FY15 Q4 announcement next Wednesday, we are confident in their ability to match consensus or possibly top it by a penny. GIS is staying on our Hedgeye Consumer Staples Best Idea list as a Long, as we look at the great possibilities FY16 will bring.


GOLD: A Deep Dive on What’s Next with a Top Commodities Strategist

“If you saved in gold over the past 20 to 25 years rather than any currency anywhere in the world, gold has outperformed all these currencies,” says Stefan Wieler, Vice President of Goldmoney in this edition of Real Conversations.

read more

Exact Sciences Up +24% This Week... What's Next? | $EXAS

We remain long Exact Sciences in the Hedgeye Healthcare Position Monitor.

read more

Inside the Atlanta Fed's Flawed GDP Tracker

"The Atlanta Fed’s GDPNowcast model, while useful at amalgamating investor consensus on one singular GDP estimate for any given quarter, is certainly not the end-all-be-all of forecasting U.S. GDP," writes Hedgeye Senior Macro analyst Darius Dale.

read more

Cartoon of the Day: Acrophobia

"Most people who are making a ton of money right now are focused on growth companies seeing accelerations," Hedgeye CEO Keith McCullough wrote in today's Early Look. "That’s what happens in Quad 1."

read more

People's Bank of China Spins China’s Bad-Loan Data

PBoC Deputy Governor Yi says China's non-performing loan problem has “pretty much stabilized." "Yi is spinning. China’s bad-debt problem remains serious," write Benn Steil and Emma Smith, Council on Foreign Relations.

read more

UnderArmour: 'I Am Much More Bearish Than I Was 3 Hours Ago'

“The consumer has a short memory.” Yes, Plank actually said this," writes Hedgeye Retail analyst Brian McGough. "Last time I heard such arrogance was Ron Johnson."

read more

Buffalo Wild Wings: Complacency & Lack of Leadership (by Howard Penney)

"Buffalo Wild Wings has been plagued by complacency and a continued lack of adequate leadership," writes Hedgeye Restaurants analyst Howard Penney.

read more

Todd Jordan on Las Vegas Sands Earnings

"The quarter actually beat lowered expectations. Overall, the mass segment performed well although base mass lagging is a concern," writes Hedgeye Gaming, Lodging & Leisure analyst Todd Jordan on Las Vegas Sands.

read more

An Update on Defense Spending by Lt. Gen Emo Gardner

"Congress' FY17 omnibus appropriation will fully fund the Pentagon's original budget request plus $15B of its $30B supplemental request," writes Hedgeye Potomac Defense Policy analyst Lt. Gen Emerson "Emo" Gardner USMC Ret.

read more

Got Process? Zero Hedge Sells Fear, Not Truth

Fear sells. Always has. Look no further than Zero Hedge.

read more

REPLAY: Review of $EXAS Earnings Call (A Hedgeye Best Idea Long)

Our Healthcare Team made a monster call to be long EXAS - hear their updated thoughts.

read more

Capital Brief: 5 Things to Watch Right Now In Washington

Here's a quick look at some key issues investors should keep an eye on from Hedgeye's JT Taylor and our team of Washington Policy analysts in D.C.

read more