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Today at 11:00am we will be hosting a conference call on the Cereal industry with David Sprinkle. David is the research director at Packaged Facts, which publishes a leading line of syndicated research reports on the U.S. food market.
Topics will include:
- The future of both the cold and hot segments
- The split personality of the segment
- Pricing trends
- The ancient grain story
- Where the category is struggling
- Where the categories winners are
- Why the category is important
- What breakfast categories are growing/emerging
This call be will be followed by a detailed Black Book on General Mills on May 6th.
David Sprinkle is the research director at Packaged Facts, which publishes a leading line of syndicated research reports on the U.S. food market. He has contributed to publications such as Candy & Snack Today, Gourmet Retailer, Natural Products Insider, Nutraceuticals World, and Progressive Grocer, as well as presented at industry conferences including Engredia, Fancy Food Show, GOED Exchange, Global Food Forums, Global Forum on the Future of Food, Healthy Beverages Expo, Ingredient MarketPlace, Institute of Food Technologists (IFT), IFT Wellness, International Baking Industry Expo, National Coffee Association, National Confectioners Association, Nutracon, SupplySide West, and World Tea Expo. Book-length publications through Packaged Facts include Premium Consumers and the New Economy and Americans in 2020. David has an MBA from Tulane University in New Orleans, where he also taught business communications.
The call will last about an hour including time for Q&A.