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October 15, 2009


This morning we had our first major unsolicited positive preannouncement – with DSW doubling annual earnings guidance to $0.70-$0.80 with half the year already in the bag. Implications for the stock are obvious – especially with over half the float short (can you say ‘pain trade’?). I’ve been warming to DSW in recent months, but given my structural concerns about the viability of the business I have not gotten myself over the hump of actually ‘liking it’.

Let’s step back a minute and look at the broader retail considerations. We’re looking at implied 4Q guidance for DSW comps of 4-6%, but on a two-year run-rate this still keeps comps trending around -1%. Remember the aggregate government retail sales numbers released yesterday that everyone got so excited about? Yes, the yy numbers look good, and will accelerate in the next 2 months. But on an underlying trendline basis? Flat – and we need to see them +10% in 4Q in order to remain flat on a 2-year trend basis (which appears to leave them with 2% - 3% of cushion in the full-year comp).

I’m not trying to be a killjoy here, but let’s not lose sight of the forest, when most are looking at the trees, and many are playing with the bark.





Some Notable Call Outs

  • Eddie Bauer is back and this time it has nothing to do with its recent bankruptcy proceedings. Surprisingly, the company just launched a premium line of outdoor apparel and gear called First Ascent. The products are priced at the premium level on par with The North Face and Patagonia. I received their catalog highlighting the launch and actually did a double take after seeing the Eddie Bauer name. Entering an already crowded space for premium outdoor apparel may not be the answer to all of the company’s problems, but at least they are taking a step in the right direction to re-introduce authenticity into the brand.
  • Burberry highlighted that ordering through Spring ’10 remains cautious by its U.S Department store customers, despite a recent pick up in momentum for the brand. The CFO went on to suggest that orders are being planned down double-digits for the Spring season. The department stores are also still ordering close to need and relying somewhat on reordering rather than upfront purchase commitments.
  • Add e-commerce to the list of features on Facebook with the addition of a web service/application called Payment. The application essentially allows any Facebook page to become e-commerce enabled, with transactions completed via an interface with Paypal. While the product is still in its early stages, it won’t be long before millions of Facebook users set up shop selling everything and anything.
  • Not a ton of new news out of GPS other than they are returning to television going into the holiday season. While not a total surprise it wasn’t confirmed until today. Management has been adamant that is would not return to television until they were confident in the merchandise. Some may view this as a vote of confidence in the product, however the jury’s out until we see some improvement in comps, which as late as September were below expectations.


-India: Chamber of Commerce Advocates Removal of Vat On Fashion Products - The Associated Chambers of Commerce and Industry of India (ASSOCHAM) has urged the Finance Ministry and the Empowered Committee on VAT to remove the Value Added Tax (VAT) on products of fashion, especially with more than 50% handloom and handicrafts input to make them competitive in the global market. <webnewswire.com>

-Advent Buys Charlotte Russe for $380M - Charlotte Russe Holding Inc. went private Wednesday after Boston-based Advent International Corp. completed the deal to purchase the teen retailer for $380 million and appointed Jenny Ming president and chief executive officer. In an exclusive interview with WWD, the private equity firm said it is looking to double the store count, boost sales productivity and reevaluate the demographic focus of the San Diego-based retailer. Ming, who succeeds John Goodman as ceo, has been an operating partner at Advent since 2008 and served as president of Gap Inc.’s Old Navy unit from 1998 to 2006. She will temporarily fill the position of chief merchandising officer, previously held by Emilia Fabricant. <wwd.com>

-Fila Aiming to Become Fourth Largest Sports Brand - Fila is looking to become the world's fourth largest sports fashion brand in five years, its top executive said at a press conference in Korea. The goal is to more than double sales to reach $3 billion over that time frame. Fila Korea also announced intentions to go public sometime next year. Yoon Yoon-soo, chairman of FILA Korea and GLBH Holdings, the parent company of FILA global operations, made his comments during a presentation at the Fila 2009 Global Conference held at the Grand Intercontinental hotel in Samseong-dong, southern Seoul. "We aim to increase the global sales of FILA to $3 billion in the next five years and become the world's No. 4 sports brand," said Yoon, according to the Korea Herald. "We have secured a stable financial structure by completing restructuring over the years. Becoming the No. 4 sports brand is attainable," he said. FILA's global revenue is likely to reach $1.2 billion this year, a 20% increase from 2007 when Yoon took over the Italian sports brand. <sportsonesource.com>

-Saucony to Focus on Elite Athletes, Overall Male Consumer - In fulfilling his vision of Saucony becoming the next great global athletic brand, company President Richie Woodworth noted that it is imperative for the company to do a better job attracting male customers. Speaking at the Annual Institutional Investor Conference for Saucony parent company Collective Brands International, Inc., Woodworth said the new focus came after Saucony found it was noticeably over-indexed in women and under-indexed in men. "We said, 'Okay, if the marketplace is 62% men, 38% women, what are we?' Boom, we're exactly the inverse opposite," said Woodworth. The challenge, however, was attracting more men to the brand without alienating its "extremely loyal" women consumers. <sportsonesource.com>

-Target sets its sights on a digital newsstand - Target Corp. is offering digital magazines on a new site with partner Zinio LLC, a technology company that works with publishers to provide digital versions of print publications. Target.Zinio.com offers single issues or annual subscriptions to magazines such as Marie Claire, Popular Mechanics, Elle and Woman’s Day. <internetretailer.com>

-The Sports Authority's CEO Doug Morton Retires From Day-to-Day Operations - The Sports Authority announced that Doug Morton will be retiring as CEO. Morton, who has been with Sports Authority for 22 years, and served as CEO for more than a decade, will remain with the company as chairman of the board. <sportsonesource.com>

-Zappos Builds its Social Network - At Zappos, every employee is encouraged to tweet, post photos and videos, comment and blog freely on behalf of the $1 billion company. As a result, sometimes strange things end up online. Chief executive officer Tony Hsieh likes to post quotes that inspire him, such as “I failed my way to success.” Inspirational pieces have the biggest following among the Zappos customer base. Such statements “have absolutely nothing to do with sales, but it communicates our brand,” said Brian Kalma, Zappos director of user experience. “Instead of us trying to force product on them, we try to make them smile, make them laugh. It’s an opportunity to create a fun conversation.” <wwd.com>

-Gucci Latest Luxe Brand to Use Social Media - To mark the launch of Gucci Eyeweb, a new collection of sunglasses aimed at “the digital generation” of 18- to 25-year-olds, the brand will unveil today a global, multilingual, social networking microsite that asks users to upload and share their photos. Their pictures will then rotate over a 3-D image of the sunglasses, looking as if they’re reflected in the dark lenses. Users of Guccieyeweb.com can switch among cities such as London, Milan, New York, Tokyo, Paris and Berlin to check out what their friends in each place are doing around the clock, and they can share their Gucci photo galleries on Facebook and Twitter. Next month, Gucci plans to swap the sunglasses, which cost $220, with ski goggles, so users can upload their winter holiday and weekend snaps. <wwd.com>

-Ittierre Seeks More Funding - After securing a $44 million line of credit in February, which reactivated its industrial and commercial activities, Ittierre SpA confirmed Wednesday it has asked for an additional banking facility understood to be for the same amount. Ittierre, which produces collections under license for Just Cavalli, C’N’C Costume National, Galliano and Ermanno Scervino, and parent company IT Holding SpA, which also owns the Gianfranco Ferré, Malo and Extè labels, filed for the Italian equivalent of Chapter 11 bankruptcy protection in February after running out of cash. The additional 30 million euros, or $44.4 million, of liquidity is needed to help keep Ittierre operational while the government-appointed special commissioners continue their efforts to turn the company around. <wwd.com>

-H&M sales hit by warm weather - H&M sales have continued to slide, down 8% on a like-for-like basis in September. The Swedish fashion chain blamed the decline on unusually warm weather in most of the markets in which it operates. H&M said sales in countries with colder weather were satisfactory. Overall sales rose by 1% reflecting H&M’s growth. The group had 210 more stores on September 30 than at the same time last year, bringing its total to 1,869. H&M’s comparable year-on-year sales have been in negative territory since January 2008. Like-for-like sales in August were down by 11% with total sales were down 3%. <retail-week.com>

-Burberry Revenues Rise 4.6% in Quarter - First-half revenues at Burberry Group plc rose 6.1% to 572 million pounds, or $915.2 million, from 539 million pounds, or $862.4 million, boosted by favorable exchange rates and nonapparel such as handbags, small leather goods, scarves and shoes. Figures have been calculated at average exchange rates for the six-month period. Burberry said Wednesday that, at constant exchange rates, revenues in the six months to Sept. 30 would have shown a decline of 5 percent, due to a 15% decline in wholesale sales, which was in-line with the company’s previous guidance. <wwd.com>

-Converse Brings Back Star Chevron - Converse said the iconic Star Chevron logo will now be the primary logo on all Converse basketball footwear. The Weapon Evo, a basketball shoe evolved from the original Weapon, will be the first shoe to feature the logo again. <sportsonesource.com>

-Texas Retailers Feel Recessionary Pressures - Retailers here were shielded from some of the worst fallout of the recession because of the diverse economy, population growth and revenue from the oil and natural gas industries. But as key sectors adjust to new fiscal realities, the region is absorbing the impact of job cuts, rising store vacancies and home foreclosures. Some economists predict recovery in the state will outpace a national rebound. Experts at the Federal Reserve Bank of Dallas expect minimal, modest growth in Texas in the first half of 2010, said D’Ann Peterson, a business economist at the Fed. <wwd.com>

-Zegna Continues Store Rollout Plan - Ermenegildo Zegna is pressing ahead with expansion in established and fast-growth emerging markets, introducing its global concept store format to Hong Kong and opening its first-ever boutique in Mongolia. After opening two flagship stores in Singapore’s ION Mall on Wednesday, Ermenegildo Zegna will inaugurate today its fourth Peter Marino-designed global concept store format in Hong Kong — following New York, Milan and Tokyo — and unveil a stand-alone Z Zegna concept store design created by Peter Marino. <wwd.com>

RESEARCH EDGE PORTFOLIO: (Comments by Keith McCullough): NKE

10/14/2009 03:16 PM


McGough and I will take the other side of today's bulled up GS call. For the immediate term TRADE, NKE is a short at this price. Shorting high again... KM


NKE: Phillip Knight, Director, converted 5,000,000 shares of Class A Common Stock into Class B Common Stock and then sold 183,000 shares ($12mm).

ARO: Karin Hrtler-Garvey, Director, exercised 11,000 options ($462k).

NILE: Terri Maupin, VP of Finance & Controller, exercised 1,000 options ($63k).


  • Charles Whetzel, EVP, exercised 10,000 options ($280k).
  • David Pulver, Director, sold 25,000 shares ($700k).


  • Advent CR, Inc., bought 1.321mm shares ($23mm).
  • Frederick Silny, CFO, sold 174,000 options ($1.9mm).
  • Leonard Mogil, Director, sold 80,000 options ($242k) and sold 4,500 shares ($79k).
  • John Goodman, CEO, sold 200,000 options ($1.88mm) and sold 145,000 shares ($2.54mm).

FL: Ronald Halls, Pres. & CEO, sold 14,000 shares ($168k).

FINL: Gary Cohen, CAO, exercised 10,000 options ($63k).


  • Janet Grove, Vice Chair, exercised 25,000 options ($100k).
  • Karen Houget, CFO, exercised 23,000 options ($92k).

PETM: Thomas Stemberg, Director, exercised 35,000 options ($283k).

TGT: James Johnson, Director, exercised 9,000 options ($144k).