Takeaway: In today's Macro Playbook, we quantitatively evaluate the systemic risk in the U.S. equity market and offer our thoughts on what to buy.


Long Ideas/Overweight Recommendations

  1. Consumer Staples Select Sector SPDR Fund (XLP)
  2. Health Care Select Sector SPDR Fund (XLV)
  3. iShares U.S. Home Construction ETF (ITB)
  4. PowerShares DB U.S. Dollar Index Bullish Fund (UUP)
  5. iShares 20+ Year Treasury Bond ETF (TLT)
  1. LONG BENCH: Vanguard REIT ETF (VNQ), Utilities Select Sector SPDR Fund (XLU), Vanguard Extended Duration Treasury ETF (EDV)

Short Ideas/Underweight Recommendations

  1. iShares TIPS Bond ETF (TIP)
  2. CurrencyShares Japanese Yen Trust (FXY)
  3. SPDR Barclays High Yield Bond ETF (JNK)
  4. iShares MSCI Emerging Markets ETF (EEM)
  5. Industrial Select Sector SPDR Fund (XLI)
  1. SHORT BENCH: SPDR Oil & Gas Exploration & Production ETF (XOP), CurrencyShares Euro Trust (FXE), WisdomTree Emerging Currency Fund (CEW)



Is the U.S. Equity Bubble Finally Popping?: After a -3.8% draw-down from its 12/29 peak, the S&P 500 is now down -2.3% for the YTD – its worst start to the year since 2009. Every time the VIX gets above the 20, you almost can hear the equity bear community shout in unison, “aha – this is it!”.


Is this it? While no one knows for sure, we do have a variety of quantitative tools that can not only help answer that question, but also a potentially more important question of: “What sectors and style factors should we be invested in?” (for the majority of you who must remain fully invested).


Step #1 is checking in with our proprietary quantitative factoring of price, volume and volatility. On this metric, the S&P 500 closed just below our intermediate-term TREND line of 2020. A bounce today would imply this key support level held; a sustained draw-down through this level on accelerating volume would surely portend a test of our long-term TAIL line of support at 1938.




Recall that in our 12/22 edition of the Hedgeye Macro Playbook, we discussed how the U.S. equity market tends to peak well after broad-based deterioration at the single stock level and that the degree of deterioration at the 12/5 peak was well shy of most recent bull market top. On this metric, the 12/29 peak is substantially less worrisome than the 10/9/07 peak and more closely resembles the 12/5/14 peak than all of the other noteworthy peaks along the way.


October 9, 2007 peak: a substantial degree of negative momentum, with over half of all stocks below their 50DMAs and nearly 60% of stocks below their 200DMAs:




December 5, 2014 peak: a noteworthy degree of negative momentum, with nearly 40% of all stocks below their 200DMAs:




December 29, 2014 peak: some negative momentum, with nearly a third of all stocks below their 200DMAs, but 75% of all stocks were still above their 50DMAs:




Looking at the U.S. equity market through the lens of our Tactical Asset Class Rotation Model (TACRM) recall that at the start of last week we discussed how this model generated an “INCREASE Exposure” signal for DM Equities for the first time since early May.


Why is that important?


It is important because our backtest analysis shows the MSCI World Index has returned +31.5% on a cumulative one-week forward basis since the start of 2008 during periods when TACRM is generating an “INCREASE Exposure” signal for DM Equities. That compares to an actual buy-and-hold return of +4.8% for the index over that same time period.




With the market relatively healthy from a momentum breadth perspective and with TACRM is giving a green light to the primary asset class, it is reasonable to conclude that this is a buying opportunity – assuming our TREND line of support holds.


So what do you buy?


Well, only 13 of the 47 sectors and style factors we track within the U.S. equity market have a positive Volatility-Adjusted Multi-Duration Momentum Indicator (VAMDMI) readings. Per usual, the leader board is dominated by those sectors and style factors that typically outperform in #Quad4: REITs (VNQ), health care (IHE, IBB, IHI, XLV), utilities (XLU), staples (XLP) and low-volatility (USMV). #Quad1 continues to percolate here and there with the homebuilders (ITB), retailers (XRT) and small-cap growth (IWO) showing relative strength as well. It’s worth mentioning that gold miners (GDX) have also snuck their way into the top-10 VAMDMI readings, but we’re treating that as a head fake for now.




Our call is simple: what for our oversold signals to leg into early-cycle and #Quad1 sectors and style factors in lieu of late-cycle and #Quad4.


When we finally feel comfortable “backing up the truck” on #Quad1, we’ll be sure to flag those changes in our thematic investment conclusions above. Patience has paid off for us and we see no need to abandon the #process here after several strong quarters of sector and style factor selection.


***CLICK HERE to download the full TACRM presentation.***



Global #Deflation: Amidst a backdrop of secular stagnation across developed economies, we continue to think cyclical forces (namely #StrongDollar driven commodity price deflation) will drag down reported inflation readings globally over the intermediate term. That is likely to weigh heavily upon long-term interest rates in the developed world, underpinning our bullish outlook for U.S. Treasury bonds.


The Hedgeye Macro Playbook (1/12)


#Quad414: After DEC and Q4 (2014) data slows, in Q1 of 2015 we think growth in the US is likely to accelerate from 4Q, aided by base effects and a broad-based pickup in real discretionary income. We do not, however, think such a pickup is sustainable, as we foresee another #Quad4 setup for the 2nd quarter. Risk managing these turns at the sector and style factor level will be the key to generating alpha in the U.S. equity market in 1H15.


Early Look: Creatively #Patient (1/14)


Long #Housing?: The collective impact of rising rates, severe weather, waning investor interest, decelerating HPI, and tighter credit capsized housing in 2014.  2015 is setting up as the obverse with demand improving, the credit box opening and 2nd derivative price and volume trends beginning to inflect positively against progressively easier comps. We'll review the current dynamics and discuss whether the stage is set for a transition from under to outperformance for the complex.


Mortgage Apps | Seasonal Wheel-Spinning (1/7)


Best of luck out there,




Darius Dale

Associate: Macro Team


About the Hedgeye Macro Playbook

The Hedgeye Macro Playbook aspires to present investors with the robust quantitative signals, well-researched investment themes and actionable ETF recommendations required to dynamically allocate assets and front-run regime changes across global financial markets. The securities highlighted above represent our top ten investment recommendations based on our active macro themes, which themselves stem from our proprietary four-quadrant Growth/Inflation/Policy (GIP) framework. The securities are ranked according to our calculus of the immediate-term risk/reward of going long or short at the prior closing price, which itself is based on our proprietary analysis of price, volume and volatility trends. Effectively, it is a dynamic ranking of the order in which we’d buy or sell the securities today – keeping in mind that we have equal conviction in each security from an intermediate-term absolute return perspective.    

KATE - Risk Reward Looks Solid Here

Takeaway: There’s been way too much misinformation on KATE in Jan-to-date. Trends are better than people think. Risk/reward here is outstanding.

We think that KATE’s risk/reward on the long side is simply too great to pass up with the stock in the mid-$20s. KATE is down -17.1% since the start of the year (over a whopping 9 trading sessions), vs -1.1% for the XRT due to factors that we think largely have no merit. We think that the brand is extremely healthy, business trends are strong, and the growth trajectory is squarely in-tact. In short, based on the earnings ramp we’re expecting to be evident over the next year, we think that KATE is looking at 50% base case upside from today’s $26.80. That’s $13.50 upside with what we think is about $5 downside – a risk reward we’re more than prepared to take given our view that KATE probably has the best likelihood of doubling out of any US retail name this year.


KATE - Risk Reward Looks Solid Here - kate financials



  1. Shhhh…. We’ll start with the concern that is the most valid, and that’s the Wall of Silence that emanates from the company. KATE’s quiet period started on Thanksgiving, and it might not report its fourth quarter until the first week of March. That’s about 15 weeks of sheer silence. Seriously, we’re going to see retailers on a January fiscal year report 4Q before KATE does. At this rate, nothing would make us happier than if KATE preannounced. It did so last year at this time – though that was before a series of investor meetings that are not happening this year. With no information coming from the company, investors are taking negative anecdotes and trading the stock down with nobody to answer the many questions that are swirling around. We can give it our best shot, but what we want is a press release out of KATE.
  2. ‘Excessive Discounting’ in the Department Store Channel. This was what set the stock into its initial spiral. Analyst reports talked about excessive discounting, without a) adding the context of the fact that wholesale handbags account for only 15% of KATE’s sales, b) looking at a balance of discounts for a representative sample of wholesalers over the course of the entire quarter/holiday season, and most importantly, c) without looking at the discounting cadence versus last year. Looking at sequential changes in pricing without considering velocity, inventory, and what trends were a year ago is an otherwise useless exercise. In sum, we did not find anything in any of the reports that struck as valid or concerning.
  3. Promotions Are NOT Greater Than Last Year. The graphic below shows the promotions in 2013 versus 2014. While there are some variances vs last year, one major point we can make is that there was NOT a more promotional cadence this year online. Rest assured that if KATE’s wholesale sales or store sales were suffering, there would be unexpected sales that would pop up online. That definitely did not happen.  Some subtleties…
    • In 2014 KATE moved the October surprise sale back a week into Nov.  Online traffic started to pick up immediately thereafter (see below).
    • Mid November 25% off offer was 2 days longer this year.
    • This year the Black Friday sales was shorter, but cyber Monday sale was longer.
    • Surprise sale in mid-December was a one day 75% off sale last year, this year it was a 2 day sale but it didn’t advertise any specific discount (gifts $99and under), as KATE shifts away from 70%+ ‘Flash’ Sales.
    • The 25% off sale items started earlier this year, will end up being 20 days vs 11 last year. 

KATE - Risk Reward Looks Solid Here - kate ads 2


4. KATE On-Line Presence. We measure traffic trends for about 250 brands and retailers by triangulating many different sources. The reality is that no one source is accurate anything more than 2/3 of the time. But this approach has proven to be a very strong gauge of a company’s business. Could it be that there are excessive promotions driving traffic? No – as we already outlined in point #3 above. If we saw excessive emails promos and accelerating traffic we’d be concerned. No need to be concerned here.

    • Exhibit 3 is the Indexed traffic rank for We re-indexed in June 2014 (blue line) when we hit the YY mark. Not the way we typically look at this metric, but it does a good job accentuating the ramp we’ve seen in traffic rank since mid-October. You can see the divergence in performance compared to last year from July-September which coincided with the comp slowdown we saw in 3Q. Since it is a 90-day moving average the best reflection of the quarter in aggregate is the 12/28 reading – on that date Traffic Rank was up 55% YY.


KATE - Risk Reward Looks Solid Here - kate ex 3

    • Exhibit 4 looks at the year over year change in traffic for both and There is a meaningful divergence between the two starting in Week 22, which, because of the way we indexed, equates to 11/4/14. Week 30 marks the quarter end and as in the earlier chart is the best reflection of the quarter in aggregate because it is a 90-day moving average. The reading on that day was +55%. This is big for KATE with online accounting for about 20% of revenue compared to KORS who set a 2-3yr target to hit 10%. Overall demand in that channel looked very healthy throughout the quarter and especially so during the Holiday selling period.


KATE - Risk Reward Looks Solid Here - kate ex 4

    • Exhibit 5 shows the YY reach spread for KATE, KORS, and COH – which captures the change in total reach online versus a year ago. Anything above the x-axis is positve, anything below = negative. Trend here is the same as in previous charts though you can see the relative outperformance around Black Friday/Cyber Monday through the holiday in more detail when compared to KORS and COH.


 KATE - Risk Reward Looks Solid Here - KATE EX 5




Cartoon of the Day: Retail Sales Decline

Cartoon of the Day: Retail Sales Decline - retail cartoon 01.14.2014


Retail sales suffered their largest decline in nearly a year, down 0.9% in December.

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Short FL/HIBB: Black Books Next Thursday (1/22) & Monday (1/26)

Takeaway: We’re releasing 2 Black Books – Deep Dive on FL and HIBB. Our Athletic Book focused on the Industry/Theme. This dives into the short ideas.

We’re going to release two Black Books over the next two weeks. One on Foot Locker next Thursday, January 22nd at 11:00 am ET. And the other on Hibbett on Monday, January 26th at 1:00 pm ET.  Dial-in info is below.  Since we launched our 90-page Athletic Black book in late December, our Short Call on Foot Locker has been something of a lightning rod, accounting for a disproportionate amount of our call volume. Since then, we’ve seen several Sell-Side downgrades on FL, the latest because of a ‘Slowdown in Basketball’, which we think misses the mark and understates the downside in this financial model in the intermediate-term and long-term. Simply put, the ‘newly bearish’ out there are simply not bearish enough. Conversely, people are not as focused as they should be on HIBB, which has major downside in the model.


Unlike in our Athletic Black Book, where we had just a few slides on each company, we’ll be doing a thorough deep dive into every line item and business driver for FL and HIBB.  


Note that this is a time we previously reserved for our e-commerce Black Book. That’s still on the way – and you should expect it in February. But we think that given the changing focus of the market, and the controversy around FL and HIBB warrant immediate attention.


Here’s Just a Few of the Topics We’ll Hit On For  FL/HIBB


1) Store footprint potential vs what we see today.

  • FL cannibalization analysis by region and by mall, and why it’s biggest competitor is actually itself.
  • HIBB overlap analysis with Dick’s, Academy, and Sports Authority – how much quality growth is left?

 2) Productivity

  • Opportunity to take productivity higher via mix, with all else equal.
  • Trends in pricing vs mix, and why it leaves little upside in the model from here.
  • Productivity and profitability if ‘Nike ratio’ shrinks – either by design or by misfortune.
  • Impact of category (basketball, running, etc…) trends on productivity.

 3) e-commerce.  One of our key points is that store sales (barring 6% industry growth) will never grow again. In that regard…

  •  What is each company’s installed investment base to facilitate e-commerce growth going forward.
  • How do consumers use the retail site as opposed to going to the Brand directly.
  • What are ‘free shipping’ trends in the Athletic space, and what are the ensuing margin implications for each company.
  • Which retailers have the greatest risk as Nike goes more direct? When and where should we see it?
  • We’ll quantify the AMZN risk for each retailer.

4) Ken Hicks was a bigger force inside FL than the market is recognizing. But FL is not in trouble because he left, he left because FL is in trouble.


5) What SG&A levers can both companies pull if the gross profit algorithm rolls


FL Call Info (Thursday 1/22, 11:00 am ET)

  • Toll Free Number:
  • Toll Number:
  • Conference ID/Password: 13598538
  • Materials: CLICK HERE

HIBB Call Info (Monday 1/26, 1:00 pm ET)

  • ***Call details to follow

McCullough: This Is The Uber-Bull Case For Gold


In this excerpt from today's Morning Macro Call, Hedgeye CEO Keith McCullough responds to a viewer's question about recent moves in gold and outlines what he believes could make the "uber-bull" setup for gold moving forward.

Keith's Macro Notebook 1/14: Japan | Commodities | Financials


Hedgeye CEO Keith McCullough shares the top three things in his macro notebook this morning.


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