Weekly POS Looking Good into SSS Day

Some very notable trends on the margin that play into the hype around recent sales strength at retail. Easy comps or not, it’s a reality…

Industry Call-Outs:

  • Total sports apparel sales made a large sequential improvement to up 7% Y/Y vs. last week’s reading of down 0.5% Y/Y.
  • Total sports apparel units had three consecutive weeks of sequential improvements and finally posted a Y/Y growth reading – up 4% - aided by a large sequential improvement in the Discount/Mass Retailers channel – from down 5% Y/Y last week to up 14% Y/Y.
  • A large sequential improvement in ASP for the Family Retailers Channel – from down 5% Y/Y last week to up 30% Y/Y – helped to boost overall industry ASP by 300bps sequentially.

Category Call-Outs:

  • Outdoor Outerwear sales posted a large sequential improvement – from down 16% Y/Y last week to up 11% Y/Y.
  • Compression Apparel sales also posted a sizable sequential improvement – from down 3% Y/Y last week to up 9% Y/Y.

Brand Call-Outs:

  • For the first time in 18 weeks, Nike posted a Y/Y decline in market share, down 71bps from up 172bps last week.
  • After two consecutive weeks of Y/Y dollar sales losses, Columbia (up 7%), VF Corp (up 6%), and Under Armour (up 6%) all posted Y/Y dollar sales gains.
  • Columbia is the only company in our sample to register a Y/Y increase in ASP this week, up 2%.
  • For the first time in three weeks, Columbia also registered a Y/Y increase in market share, though rather minimal, up only 2bps.

Geographical Call-Outs:

  • New England was the only region in the U.S. to register a Y/Y dollar sales decline this week – down 7%.

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- Darius Dale