07/11/14 02:53 PM EDT

VIDEO: Why We’ve Liked Lorillard Since February ($LO)

Hedgeye Consumer Staples analyst Matt Hedrick and Director of Research Daryl Jones tell us why we added Lorillard as a best idea on the long side in February. Lorillard stock surged today on confirmed reports that the company is in merger talks with Reynolds.

VIDEO: Why We’ve Liked Lorillard Since February ($LO)

NAAIM Steep Drop -> Room to Go

CHART OF THE DAY: Long Consumer Finance, Short Regional Banks

Cartoon of the Day: Low IQ

ICYMI | Hedgeye Investing Summit: Nancy Davis

ICYMI | Hedgeye Investing Summit: Dan Rasmussen

Market Situation Report: Soft Landing Dreams Fading

WEBCAST | Rooms Where It Happened: Lessons from a Life in Government

CHART OF THE DAY: AI Made Simple

Cartoon of the Day: Loose Lips Sink Ships

TERM OF THE DAY: Convexity

CHART OF THE DAY: Ride Your Winners

Cartoon of the Day: The 4 Most Dangerous Words

Cartoon of the Day: What's In A Name?

Cartoon of the Day: Blowing Bubbles

Cartoon of the Day: It's Different This Time

Cartoon of the Day: $VIX Fireworks

Sign up for free: Hedgeye's Market Brief