Solid Sports Apparel Sales Continue

Sports apparel sales continue to improve on the margin. While the growth rate slipped to 5% from 6.9% week on week per SportscanINFO, the 3 week trend (that we really focus on) is headed higher. Mass channels took another leg down, but this is more than made up by the sports retail channel, which is showing an extremely positive trend. The last time we saw a better and more consistent growth rate from this channel was in November 2008.  Every region saw growth in YY sales, with the exception of the Mid-West region, which posted a 13% decline. As for brands, Nike remains king with double digit sales growth. Under Armour’s sales trends look particularly good on a sequential basis.

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