The Week Ahead

The Economic Data calendar for the week of the 25th of January through the 29th is full of critical releases and events.  Attached below is a snapshot of some (though far from all) of the headline numbers that we will be focused on.


The Week Ahead - cal1

The Week Ahead - cal2

Risk Management Time: SP500 Levels, Refreshed

On accelerating volume studies, the SP500 has finally broken my immediate term TRADE line of 1126.


At the same time, the VIX is breaking out to the upside above both my immediate term TRADE (19.69) and intermediate term TREND (22.48) lines. It’s not time to get emotional here. It’s risk management time.


Part of managing risk is not blowing out your long exposure with the monkeys on today’s intraday lows. Part of it is not stepping up buying everything on every down tick of the way either. Most of it is watching and waiting.


I’m watching the intermediate term TREND line of support for the SP500 very closely. In the chart below, that’s the solid green line down at 1095. We need to close below that line (and hold below that line) for my intermediate term bullish view on US Equities to change. That does not mean I am bullish at every price and every duration.


We have a 52% Cash position in our Asset Allocation Model and only a 6% allocation to US Equities. If 1095 holds, I’ll be stepping up that US Equity exposure. In the meantime, I am going to watch, and wait.



Keith R. McCullough
Chief Executive Officer


Risk Management Time: SP500 Levels, Refreshed - km22

Daily Trading Ranges

20 Proprietary Risk Ranges

Daily Trading Ranges is designed to help you understand where you’re buying and selling within the risk range and help you make better sales at the top end of the range and purchases at the low end.

Picture of The Day: He's Interviewing

Sometimes a picture can capture much more than prose. This picture tells you who is in, and who is out, of the new populist club. Timmy better start interviewing.


President Obama is speaking just outside of Cleveland right now making statements like “I will continue to work for you” and “I win, when you win”…


As I stated in this morning’s missive, Obama Needs A Win. Odds are heightening that the loser is on the left side of this picture. Firing Geithner would be US Dollar bullish, and I remain bullish on a continued Buck Breakout here in Q1 as a result.



Picture of The Day: He's Interviewing  - obama


TRLG: Reflecting on the Subtlety

As I combed through my notes from the ICR Exchange, I came across a subtle, but relevant call-out that was overlooked in the two-day confluence of buy-siders, sell-siders, bankers, and CEO’s. (For what it’s worth, there were more bankers than Sell Side analysts – that’s sad). During  the breakout session for True Religion, there were many questions surrounding the company’s retail growth, salesforce transition, new hires, lower price point offerings (aka “cleaner looks”), and the state of the wholesale business. 


Aside from some fashion commentary regarding the validity of the term “Jegging” (think skinny jean meets legging), the most interesting comment came from the CFO.  He stated that he was surprised at the level of discounting on the company’s premium denim over the holiday period at major wholesale customers.  Without getting specific on which retailers were promotional (it has to be any combination of Saks, Neimans, and Nordstrom), he also went on to say the company doesn’t really engage in “markdown” allowances so it shouldn’t be an issue.  Fair enough.  But, the real issue lies in the fact that the retailer(s) pulled the promotional trigger to sell the $250+ denim.   If you believe discounting was a byproduct of slower product sales, then this may be something to watch as Spring rapidly approaches.


In addition, we’ve seen this film before. A brand that thinks it walks on water says ‘we don’t pay for markdowns’, but the reality is that the consumer votes with its wallet, and the CFO validated it in breakout discussions. So let me get this straight… we’ve got a high-end denim brand that is underperforming at a time when peers in other luxury categories are showing signs of life. This is at the same time the company is downshifting in price point as it expands into a lifestyle model, and it is opening up more of its own shops due to a weaker ‘pull model’ in the wholesale channel.  I know the stock already crashed and burned, but are we the only ones that are concerned that we’re still looking at a company with 25.6% EBIT margins, and only a 1.4% marketing ratio? I repeat… only 1.4% of sales goes towards marketing. That might be fine when you sell a hundred million in revs to a few customers, but is low by a factor of 2-3x if the company really wants to make the jump to a sustainable growth trajectory at respectable and consistent margins.



-Eric Levine




R3: Mobile Apps Will Matter in 2010


January 22, 2009


With the online channel proving to be an important driver of sales in 2009, retailers are now looking to leverage mobile applications in much the same way in the year ahead.





With the online channel proving to be an important driver of sales in 2009, retailers are now looking to leverage mobile applications in much the same way in the year ahead. The technology here is very much in its infancy providing first movers significant latitude and creative license. Case in point, the unveiling of Abercrombie’s new transactional m-commerce site and sexy new application.


While ANF’s m-commerce site enables consumers to purchase product anytime-anywhere along with handy functionality including a store locator, the company’s application is nothing more than a hot model gallery – brand relevant of course. What’s interesting to note here is that when the teen panel out at ICR was asked how many use mobile devices to shop, only one of the twelve teens raised their hand suggesting this channel is indeed in its infancy – not for long.


At NRF’s recent Retail BIG Show, several companies exhibited their mobile offerings including features such as accelerated checkout, personalized service, and inventory verification. One of the key hurdles for technology providers is consumer comfort with online/mobile payment, which many view as a compromise to personal security. Technology offered by mFoundry provides one solution to this concern with its mobile application designed for Starbucks that lets customers check their card balances, reload, view transactions, and even pay using an iPhone at 16 Starbuck stores in Silicon Valley and Seattle. With the company targeting retailers, expect to see more early movers launching apps in the months ahead. As online was for retailers in 2009, we expect mobile applications to be a key incremental driver in 2010 for those that get it right.


R3: Mobile Apps Will Matter in 2010 - 1


R3: Mobile Apps Will Matter in 2010 - 2




  • A local New York news site is reporting that Costco Harlem store is laying off employees, just two months after opening. The article suggests that the layoffs are a result of disappointing December sales at the location. The article goes on to explain that it is not entirely clear if the layoffs are “seasonal” in nature or actually a cost cutting exercise.
  • After a successful Fall sale featuring Gucci product, DSW is back at it with a recent shipment of Gucci bags. The $200-$400 products are available in select stores and were briefly available online. We now wonder how much past season Gucci merchandise is sitting around to fuel a steady stream of product flows…
  • For those following the explosive popularity of Lady Gaga and her foray into fashion, design, and other non-music ventures this quote sums her efforts up best. When her personal costume designer, Zaldy Goco, was asked, “Can you tell me exactly what the Haus of Gaga is?”, the reply was, “I’m not even sure exactly what it is.”




Target to Bring Message Back to Quality; Unveils Store Growth Plans - Wal-Mart Stores Inc.’s positioning as the country’s rock-bottom low-price leader has put it in an enviable position during the recession, which left Target frantically scurrying to change its perception as the “upscale” mass merchant with an emphasis on great design and the price premium it implied. Target shifted its advertising message from highlighting the “Expect More” part of its “Expect More, Pay Less” brand promise, to playing up the “Pay Less” aspect. But virtues such as quality, sharp design and designer-driven fashion will continue to be the retailer’s raison d’être, Gregg Steinhafel, Target’s chairman and chief executive officer, told Wall Street analysts on Thursday, adding that “apparel and home have recovered.” The Minneapolis-based retailer, which operates 1,744 stores in 49 states, plans to invest about $1 billion in the renovation of approximately 340 existing stores this year, which will include expanded grocery content in general merchandise stores and boosting layout, assortment and in-store experience in beauty, home, electronics and video games. Target will also focus on opening no more than 10 new stores this year with further opening plans in 2011, as well as testing out a smaller store format concept with an edited merchandise offering. Finally, Target is eyeing expansion outside of the U.S., within the next three to five years, in Canada, Mexico or Latin America. <>  <>


The North Face Names VP, Global Product - The North Face today announced the addition of Philip Hamilton, VP of  global product. Hamilton, formerly of Nike, will be responsible for leading The North Face global product strategy to continually drive and execute innovative products, contributing to the brand’s global and regional growth initiatives. “Philip brings 20 years of experience in product design and development within the apparel industry,” said Steve Rendle, president, VF Outdoor Americas. “Throughout his 18-year career at Nike, Philip held progressive product management leadership roles in Europe, Asia and the U.S. We are thrilled to bring his expertise and leadership to our global product organization.” Hamilton most recently served as VP of product merchandising with Nike Asia-Pacific in Hong Kong, where he was responsible for managing the multi-billion dollar footwear, apparel and equipment business and leading a team of over 200 associates. He holds an MBA from University of Oregon, Eugene.  <>


Macy's Might Turn to Outlet Stores - Macy’s might follow Bloomingdale’s in the industrywide push to open outlets, a sector surging in popularity among brands, retailers and consumers. “To me, Bloomingdale’s was the first priority and a natural opportunity,” Terry Lundgren, chairman, president and chief executive officer of Bloomingdale’s parent Macy’s Inc. told WWD, referring to the retailer’s move into outlets this year. “The upscale specialty department store group is well known in the outlet centers,” Lundgren added, referring to Nordstrom Rack, Neiman Marcus’ Last Call and Saks Fifth Avenue’s Off 5th chains. “Bloomingdale’s would be a natural addition. There is no plan for Macy’s outlets at the moment. As we learn the business with Bloomingdale’s, it could be something we consider.” Bloomingdale’s said Thursday it will open its first four fashion outlets this summer or fall, confirming a WWD report on Jan. 13 that the chain was headed toward the lucrative distribution channel. The outlets will be about 25,000 square feet each and will sell apparel, accessories, shoes and jewelry. They are opening in Bergen Town Center, Paramus, N.J.; Dolphin Mall, Miami; Potomac Mills, Woodbridge, Va., and Sawgrass Mills, Sunrise, Fla.  <>


Steve Madden Adds Jewelry Partner - Lucas Design International is on board to design a women's fashion jewelry collection for the Steve Madden brand. The range will hit better department stores and fine retailers, as well as Steve Madden stores and Web site this fall. "We look forward to working with the Lucas Design team to offer a jewelry collection that will reflect the Steve Madden design image," says Edward Rosenfeld, chairman and chief executive officer of Steve Madden. "We believe that fashion jewelry represents a great complement to the portfolio of categories that carry the Steve Madden name and that Lucas Design's expertise in the fashion jewelry business makes them an excellent partner for this endeavor." <>


Jessica Simpson to Introduce Jeanswear Offering - Jones Apparel Group has tapped Camuto Group to develop and distribute jeanswear under the Jessica Simpson Collection exclusively for fall. The range will include jeanswear ($20 to $24), as well as woven and knit tops ($9 to $20). The Jessica Simpson Collection already spans 20 apparel and accessory categories. <>


"New Normal" Psychology Dominates Consumer Behavior - Consumer psychology continues to feel the aftershocks of the financial crisis, as the "new normal" still dominates self-reported spending behaviors. While it is encouraging that 48% of Americans say they are feeling better about their financial situations and 56% say they are feeling pretty good about the amount of money they have to spend, their behavior seems to reflect something different -- a new normal. Seven in 10 consumers (70%) say they are cutting back on how much money they spend each week and 22% say they worried yesterday that they spent too much money. Consumer "new normal" behaviors have remained largely consistent since Gallup began monitoring these consumer spending perceptions and behaviors on a daily basis since June 2009. The December 2009 results reported here essentially reflect the aggregated monthly trends. The degree of consumers' optimism about their personal finances has remained about the same across age and income groups. At the same time, so have consumer "new normal" behaviors. <>

Attention Students...

Get The Macro Show and the Early Look now for only $29.95/month – a savings of 57% – with the Hedgeye Student Discount! In addition to those daily macro insights, you'll receive exclusive content tailor-made to augment what you learn in the classroom. Must be a current college or university student to qualify.