Additionally, Pike Place was outlined as one of SBUX's turnaround initiatives to improve the customer's coffee experience. After launching Pike Place, SBUX had stopped brewing a second roast in the afternoon so the company will now resume brewing an additional bolder coffee along with it.
Although SBUX also stated that overall [Pike Place] has had impressive success, this customer demand for more of the familiar, bolder roasts might signal that Pike Place is not providing the sales lift management had hoped for. We will learn more about Pike Place's initial performance when the company reports it 3Q08 results as the brand was only launched at the beginning of the quarter. On a more positive note, it is impressive to see such a quick response on the part of management to meet its customers' requests, which is reflective of the company's renewed customer focus.