Some very interesting call outs from NPD's footwear sales data this week. I'm liking what I see as it relates to my long FL, and short SKX and Adidas calls. UA and Nike continue to impress. Jordan is crushing it - notable in advance of Nike's quarter next week.
1) Trends continue to get better in US athletic footwear. Sales per NPD showed the best yy growth (5.7%) in 28 weeks. Average selling price accelerated (+4.4%), and while we've been seeing strength in ASP the key call out here is that it finally came simultaneous with (instead of at the expense of) unit growth.
2) Performance Footwear gaining share from Fashion. 'Low profile' was down 13%, versus an 8% boost for sports performance. NKE and UA are winning here, but I think it favors FL most of all. See my 5/28 analysis on FL for the deep dive. I still think that SKX and Reebok (Adidas) is a big loser with this theme.
3) Another little nugget supporting my negative Adidas call, as both the Adidas and Reebok brands continue to lose share meaningfully. Each brand is losing in excess of a point of share - pretty major on just an 8-9% combined base.
4) Under Armour's unit sales and pricing remain extremely solid - with both picking up sequentially. I'm increasingly impressed how they're managing this launch.
5) Nike's numbers look bullet-proof. Not only is the Nike brand still in aggressive share gain mode, but Jordan's yy share change went from negative territory early this year, to +3-4 points in recent weeks - with a strengthening price point.
1) Trends continue to get better in US athletic footwear. Sales per NPD showed the best yy growth (5.7%) in 28 weeks. Average selling price accelerated (+4.4%), and while we've been seeing strength in ASP the key call out here is that it finally came simultaneous with (instead of at the expense of) unit growth.
2) Performance Footwear gaining share from Fashion. 'Low profile' was down 13%, versus an 8% boost for sports performance. NKE and UA are winning here, but I think it favors FL most of all. See my 5/28 analysis on FL for the deep dive. I still think that SKX and Reebok (Adidas) is a big loser with this theme.
3) Another little nugget supporting my negative Adidas call, as both the Adidas and Reebok brands continue to lose share meaningfully. Each brand is losing in excess of a point of share - pretty major on just an 8-9% combined base.
4) Under Armour's unit sales and pricing remain extremely solid - with both picking up sequentially. I'm increasingly impressed how they're managing this launch.
5) Nike's numbers look bullet-proof. Not only is the Nike brand still in aggressive share gain mode, but Jordan's yy share change went from negative territory early this year, to +3-4 points in recent weeks - with a strengthening price point.
