Garnett/Li-Ning Win, Adidas Loses

Kevin Garnett had a layup (excuse the pun) marketing opportunity to plug Adidas after his NBA finals victory. He took the shot. Unfortunately he scored for the wrong team. Doh!


I love Darren Rovell's commentary on Kevin Garnett's post-game interview after the Celtics beat the Lakers in the NBA finals. (Personal note: I missed the game because I was doing my evening research routine). When asked how it feels to be a champion, he responded by saying "Anything is Possible!" That's great, but the problem is that his sponsor Adidas' slogan is "Impossible is Nothing."

I went back and You Tubed the interview, and it is definitely not a complete disaster. But the salt in the wound is that the number 3 brand in China behind Nike and Adidas is a local brand called Li-Ning (traded in Hong Kong). Li-Ning's slogan is "Anything is Possible." When I traveled the streets of Shanghai and Beijing I counted at least 4 instances where there was an outdoor advertisement (usually billboard) for Adidas with an athlete saying "Impossible is Nothing", only to have Li-Ning leverage the eye traffic and have its own "Anything is Possible" ad across the street. It's quite funny, actually.

If I'm running marketing at Li-Ning, and I've got a basketball-obsessed nation that is gearing up for the Olympics, I'm salivating over this. If I'm running basketball marketing at Adidas, I'm in for a sleepless week.

Not an event of material investment significance as it relates to Adidas, but this blunder was too noteworthy for me to pass up.

Cartoon of the Day: Acrophobia

"Most people who are making a ton of money right now are focused on growth companies seeing accelerations," Hedgeye CEO Keith McCullough wrote in today's Early Look. "That’s what happens in Quad 1."

read more

People's Bank of China Spins China’s Bad-Loan Data

PBoC Deputy Governor Yi says China's non-performing loan problem has “pretty much stabilized." "Yi is spinning. China’s bad-debt problem remains serious," write Benn Steil and Emma Smith, Council on Foreign Relations.

read more

UnderArmour: 'I Am Much More Bearish Than I Was 3 Hours Ago'

“The consumer has a short memory.” Yes, Plank actually said this," writes Hedgeye Retail analyst Brian McGough. "Last time I heard such arrogance was Ron Johnson."

read more

Buffalo Wild Wings: Complacency & Lack of Leadership (by Howard Penney)

"Buffalo Wild Wings has been plagued by complacency and a continued lack of adequate leadership," writes Hedgeye Restaurants analyst Howard Penney.

read more

Todd Jordan on Las Vegas Sands Earnings

"The quarter actually beat lowered expectations. Overall, the mass segment performed well although base mass lagging is a concern," writes Hedgeye Gaming, Lodging & Leisure analyst Todd Jordan on Las Vegas Sands.

read more

An Update on Defense Spending by Lt. Gen Emo Gardner

"Congress' FY17 omnibus appropriation will fully fund the Pentagon's original budget request plus $15B of its $30B supplemental request," writes Hedgeye Potomac Defense Policy analyst Lt. Gen Emerson "Emo" Gardner USMC Ret.

read more

Got Process? Zero Hedge Sells Fear, Not Truth

Fear sells. Always has. Look no further than Zero Hedge.

read more

REPLAY: Review of $EXAS Earnings Call (A Hedgeye Best Idea Long)

Our Healthcare Team made a monster call to be long EXAS - hear their updated thoughts.

read more

Capital Brief: 5 Things to Watch Right Now In Washington

Here's a quick look at some key issues investors should keep an eye on from Hedgeye's JT Taylor and our team of Washington Policy analysts in D.C.

read more

Premium insight

[UNLOCKED] Today's Daily Trading Ranges

“If I could only have one thing of the many things we have it would be my daily ranges." Hedgeye CEO Keith McCullough said recently.

read more

We'll Say It Again: Leave Your Politics Out of Your Portfolio

If your politics dictates your portfolio positioning, the Democrats and #NeverTrump crowd out there have had a hell of a week.

read more

Cartoon of the Day: 'Biggest Tax Cut Ever'

President Donald Trump's economic team unveiled what he called last week, "the biggest tax cut we’ve ever had.” Before you get too excited about that hang on a sec. "Trump Tax Reform ain’t gettin’ done anytime soon," Hedgeye CEO Keith McCullough wrote in today's Early Look.

read more