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Takeaway: Hedgeye retail analyst Brian McGough is scratching his head over a recent tweet from this king of commerce.

This tweet from Wal-Mart (WMT) is one of the strangest tweets we've ever seen from a company.

This Is One of the Strangest Tweets We've Ever Seen from a Company - wmt

We're not sure how Wal-Mart thinks its customers will react to it touting how much information it has on their shopping behavior. From our perch, it makes a lot more sense for them to pipe down and use the information to optimize the pricing part of equation around the type of product it has in its stores. It's presumably doing that already -- which we'd argue makes this a bearish statement by the company.

It has 30 petabytes of shopping information and still can't comp?

Wal-Mart’s new CEO Doug McMillon should not have signed his name to this tweet.