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Despite total sports apparel sales being down again, sporting goods and family retailers had positive weeks. Total sports apparel was strong on the West Coast in all channels, but considerably weaker in the Mid-Atlantic region, especially for family retailers.  New England was soft with negative mid to high single digit declines across all channels with the exception of family retailers which increased 1.5% for the.  Columbia and The North Face were the outliers on the upside, with 43% growth in the outdoor apparel category for the week.  Hanes Brands had another slow week.  Under Armour’s decline for the week was driven primarily by weakness in compression, which recorded a  9% decline for the entire category.  Market share gainers on the week were Nike, Adidas, Columbia, and The North Face while Hanes, Russell Athletic, and Under Armour lost share.

Apparel: Small, but improving trend for the week - Sports Apparel Table

Apparel: Small, but improving trend for the week - SPorts apparel dollar chart

Apparel: Small, but improving trend for the week - Sports Apparel ASP chart