Brian is out, but he wanted me to pass along to our clients at least an initial take on the appointment of Gene McCarthy as the new SVP of Footwear at UA – this is an extremely positive event.
Gene was instrumental at Nike in developing Brand Jordan and was a key hire at Timberland, but was not given the latitude there that he was capable of. He gets brands and knows how to turn a $100 million brand into a $1Bn brand.
We’ll be back to add more meat on the bone on this one…
Casey Flavin