Jordan (Finally) Runs! | $NKE

Takeaway: Nike made a good (long overdue) move here.

Editor's Note: This is a complimentary research excerpt from Retail Sector Head Brian McGough. For more information on our services click here.

 

First Look At The Jordan Flight Runner

 

Jordan (Finally) Runs! | $NKE - Jordan Flight Runner 01

  • "...the Jordan Flight Runner is the Jordan Brand's first-ever running specific model. The innovative runner aims to take comfort and performance to the next level with a Dynamic Fit lacing system and Zoom Air cushioning."
     
  • "The Jordan Flight Runner is set to officially release May 1st, and will retail for $110."

TAKEAWAY FROM HEDGEYE’S MCGOUGH: 

Now this news item may strike some people as odd. But it actually makes perfect sense. 

 

The bottom line here is Jordan broke out of being just a basketball brand a decade ago. The NBA is joined by the NFL, MLB, PGA and lacrosse (among other sports) as places where you will find athletes wearing Jordans. 

 

So why should the Nike sidestep the most popular silhouette in the US? (Yes, that would be running.)  We’re not sure if they’re geared for fashion or to actually run in, but there are two things we know:

  1. This move was long overdue
  2. They will sell. Like hot cakes.

Smart move by Nike here. Long overdue.

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